The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
The $1B Industry that Makes Hearts Flutter… Even When Times are Tough It is a truth universally acknowledged, that romance novels make up the largest single genre of all fiction published, and that publishers of this genre did exceedingly well…
The Wildly Popular Social Network that Even the US Government Can’t Shut Down As a growth strategy in marketing example, TikTok shows the strength that popularity can bring. Over one billion monthly active users make this the sixth-largest social platform—and…
Kraft and Gatorade Examples Deliver Actionable Results Insight to Action’s depth of experience with customer segmentation consulting led us to distill these five success principles, with three tips from the Kraft cheese division and two from Pepsi’s Gatorade and Propel…
“A-B-C, Easy as 1-2-3!” and SGOA With the challenges around global supply chain, pricing shocks, war impacts and COVID disruption, many leaders we know have been fully engaged with navigating the current situation and next 12 months. Leaders are looking…
Forget Productivity, Photography is the Smartphone Killer Feature Are you one of the 6% of CEOs satisfied with your organization’s innovation? Stop reading. For the other 84%, get inspired with this innovation strategy example. Smartphone technology has become synonymous with…
How One Video Game Franchise Made a Strategy Out of “Give ‘Em What They Want” After 2021’s financially successful release of Mass Effect Legendary Edition, and recent announcements of another entry in this video game franchise, it’s interesting to consider…
3 Essentials to Success for Popular Cosmetics Retailer One of my favorite fantasy adventures is located at my local mall (along with being a fantastic brand strategy example). It is not the sequel to the blockbuster movie Avatar, a Dungeons…
For the Video Game Industry, the Hottest Growth Demographic is Women Ages 50-64 The growth strategy template for video games is set for radical shifts. Although it may be unsurprising that the Covid-19 Pandemic helped the video game industry achieve…
Pandemic to Possibilities: a History of the Restaurant Scene from 2019 to Now In the last few years, growth strategy in marketing independent restaurants has been a roller coaster ride of complexities, swift changes and even dangers. Restaurant groups and…
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