The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Kraft and Gatorade Examples Deliver Actionable Results Insight to Action’s depth of experience with customer segmentation consulting led us to distill these five success principles, with three tips from the Kraft cheese division and two from Pepsi’s Gatorade and Propel…
“A-B-C, Easy as 1-2-3!” and SGOA With the challenges around global supply chain, pricing shocks, war impacts and COVID disruption, many leaders we know have been fully engaged with navigating the current situation and next 12 months. Leaders are looking…
Forget Productivity, Photography is the Smartphone Killer Feature Are you one of the 6% of CEOs satisfied with your organization’s innovation? Stop reading. For the other 84%, get inspired with this innovation strategy example. Smartphone technology has become synonymous with…
How One Video Game Franchise Made a Strategy Out of “Give ‘Em What They Want” After 2021’s financially successful release of Mass Effect Legendary Edition, and recent announcements of another entry in this video game franchise, it’s interesting to consider…
3 Essentials to Success for Popular Cosmetics Retailer One of my favorite fantasy adventures is located at my local mall (along with being a fantastic brand strategy example). It is not the sequel to the blockbuster movie Avatar, a Dungeons…
For the Video Game Industry, the Hottest Growth Demographic is Women Ages 50-64 The growth strategy template for video games is set for radical shifts. Although it may be unsurprising that the Covid-19 Pandemic helped the video game industry achieve…
Pandemic to Possibilities: a History of the Restaurant Scene from 2019 to Now In the last few years, growth strategy in marketing independent restaurants has been a roller coaster ride of complexities, swift changes and even dangers. Restaurant groups and…
Only 1 (Unexpected) Company Earns a Spot in 3 Lists: Top Hybrid, Top Remote and Top Brand Strategy The 18 strong employer brand strategy examples in this article show tangible benefits in employee engagement, morale, and decreased recruiting costs. For…
Growth Through New Products, Product Extensions & Limited Time Offers The iconic products of Hostess are part of the American cultural landscape and offer some tasty growth strategy examples. The brand has appeared in movies (Ghostbusters, Die Hard, Zombieland), songs…
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