The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
5 Steps to Overcome the Odds & Launch with Success Developing and marketing a new product is an exciting (and busy) time for any company. Following a brand strategy template will keep your product launch on track and your team…
The Story of Focusmate and Body Doubling Innovation strategy is all about identifying opportunities to fill gaps in the marketplace. Focusmate, a five-year-old startup founded by CEO Taylor Jacobson, is attempting to do just that. Jacobson was working as an…
Why Your Business Needs to “Get with the Times” Potential investors in a business don’t view all revenue sources as equally valuable. Recurring revenue from repeat customers is more valuable to investors. These subscription service growth strategy examples show how…
Popular Wedding Planning Platform Still Growing Strong after a Quarter Century The Knot, the well-known wedding planning platform, is building a brand to help customers navigate all of life’s big events from wedding to baby to milestone parties. My older…
How to Reach the 86% of Customers Looking for Your Local Business Entrepreneurs looking for growth strategy in marketing their small business should never underestimate the power of Google for lead generation and customer acquisition. Businesses that serve a set…
In 2020-21, Golf and Pickleball Attracted New Players… But Can They Keep Them? These growth strategy examples in sports show the power of superfans for both a sleepy standby (like golf) or a brand-new category (like pickleball). But the question…
Why Tropes Dominate Romance Novel Marketing Romance is the single biggest genre published in the entire fiction market, and serves as a great customer segmentation example. A primary way the industry segments customers in marketing romance is by individual “tropes.”…
A $2 Billion Company Builds Beyond Boots No one who visits a store like Bed Bath and Beyond in 2022 can miss the effects of this new growth strategy example from UGG. UGG blankets, pillows, and even baskets are readily…
What Magic Potion is Causing This Levitating Growth in Popularity? In 2022, an impressive 78% of Americans plan to celebrate Halloween. Our Halloween growth strategy examples reveal the increasing popularity of nearly every aspect of Halloween (with one notable exception…
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