The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Misconceptions & Opportunities in the $95B US Pet Food Market There are good reasons to think that the pet food and treat market will continue to healthily grow, but one popular reason to come to this conclusion seems misguided. Check…
‘New Horizons’ Sells Over 41M Copies, With Promise of Healthy Gameplay Animal Crossing is a goofy video game franchise. The basic model of all of the games is that the player moves in somewhere (a town, island or city, depending…
2 Case Examples Reveal the Complexity of B2B Sales As a starting point to address the question of what’s optimal, we looked into the types of market segmentation that experts identify as relevant. We analyzed the search term “types of…
How Top Shows like Netflix’s Wednesday Shape Fans’ Real Lives Binge watching as a practice is changing the consumption and production of entertainment at a frenzied pace. An intense binge-watching session immerses fans in a show’s storylines and characters, while…
6 Practices to Help Brands Get to Know Consumers in the Real World Insight to Action has been surprised lately by client interest in ethnographies. Since late 2022, we have conducted several market research ethnographies. Our team believes that the…
From Netflix to a Store Near You? What are S’noods? Not to be confused with the snood, a kind of “traditionally female headgear,” S’noods is an emerging snack brand that combines snackable portability with the comfort and nostalgia of a…
Projections of Growth in Reusable Water Bottle Market While it is generally reported that the future of the reusable water bottle market is one of consistent growth, there is reason to think these projections may be a bit too rosy….
In the Pantry of Digital Advertising, Not All Ingredients Are Equal From 2014 to now, affiliate marketing has grown from 0% to 12% of all CPG digital marketing spending. Despite its meteoric rise, this tactic doesn’t dominate the digital positioning…
Multiple Shoe Brands & Retail Brands Appeal to Different Customer Segments Athletic shoe retailer Foot Locker has grown with a portfolio brand strategy template that features two approaches: Foot Locker competes in a growing market. The U.S. athletic footwear market…
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