The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
How Top Shows like Netflix’s Wednesday Shape Fans’ Real Lives Binge watching as a practice is changing the consumption and production of entertainment at a frenzied pace. An intense binge-watching session immerses fans in a show’s storylines and characters, while…
6 Practices to Help Brands Get to Know Consumers in the Real World Insight to Action has been surprised lately by client interest in ethnographies. Since late 2022, we have conducted several market research ethnographies. Our team believes that the…
From Netflix to a Store Near You? What are S’noods? Not to be confused with the snood, a kind of “traditionally female headgear,” S’noods is an emerging snack brand that combines snackable portability with the comfort and nostalgia of a…
Projections of Growth in Reusable Water Bottle Market While it is generally reported that the future of the reusable water bottle market is one of consistent growth, there is reason to think these projections may be a bit too rosy….
In the Pantry of Digital Advertising, Not All Ingredients Are Equal From 2014 to now, affiliate marketing has grown from 0% to 12% of all CPG digital marketing spending. Despite its meteoric rise, this tactic doesn’t dominate the digital positioning…
Multiple Shoe Brands & Retail Brands Appeal to Different Customer Segments Athletic shoe retailer Foot Locker has grown with a portfolio brand strategy template that features two approaches: Foot Locker competes in a growing market. The U.S. athletic footwear market…
A Theme Park Inside a Mall? It’s Brilliant. How can you make use of your environment? The Nickelodeon Universe theme park provides a great innovation strategy example, leveraging the climate of the region, its specific location inside the Mall of…
How Do You Stack Up on Measures that Matter to Consumers Right Now? The US economy and marketplace are entering a period of flux. Standard SWOT analyses might not be enough to win against the competition. This 2023 update builds…
Smart Product Positioning Takes the PS5 from 2020 to Today This innovation strategy example shows that, sometimes, simplicity works. It can be wise to release different versions of the same product at different price points, based on whether they possess…
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