The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Swimsuit Season Now Starts Online A company’s channel strategy includes all the paths taken to get a product into the hands of the end customer. This channel strategy example in US women’s fashion illustrates how online channels are disrupting the…
The American Lawn Thrives Anew with Sustainable Maintenance As the weather warms up, my thoughts turn to the days ahead when the grass will grow green and long. Like many, I love the smell of freshly mown grass. However, increasing…
Billions of Hours and Billions of Dollars The Witcher Brand provides a channel strategy example that expands into the world of books, video games and TV. For the past six months, I’ve enjoyed spending free time exploring the open…
Misconceptions & Opportunities in the $95B US Pet Food Market There are good reasons to think that the pet food and treat market will continue to healthily grow, but one popular reason to come to this conclusion seems misguided. Check…
‘New Horizons’ Sells Over 41M Copies, With Promise of Healthy Gameplay Animal Crossing is a goofy video game franchise. The basic model of all of the games is that the player moves in somewhere (a town, island or city, depending…
2 Case Examples Reveal the Complexity of B2B Sales As a starting point to address the question of what’s optimal, we looked into the types of market segmentation that experts identify as relevant. We analyzed the search term “types of…
How Top Shows like Netflix’s Wednesday Shape Fans’ Real Lives Binge watching as a practice is changing the consumption and production of entertainment at a frenzied pace. An intense binge-watching session immerses fans in a show’s storylines and characters, while…
6 Practices to Help Brands Get to Know Consumers in the Real World Insight to Action has been surprised lately by client interest in ethnographies. Since late 2022, we have conducted several market research ethnographies. Our team believes that the…
From Netflix to a Store Near You? What are S’noods? Not to be confused with the snood, a kind of “traditionally female headgear,” S’noods is an emerging snack brand that combines snackable portability with the comfort and nostalgia of a…
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