The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Who Will Rise to the Top in the Escape Room Market? After a slowdown and closures related to COVID, escape rooms are recovering, with increasing competition. Globally, the escape room industry is estimated at $8 billion in 2022, with estimated…
Turning a Product Improvement into Price Premium, Value-Added Feature Usually, when I send my husband to the store to buy a specific item, I am reminded of the wide selection of features available when he comes home with a “near…
Zoom Out, Zoom In & Get the Complete Picture of Your Competitive Landscape Before you can analyze your competitors, you have to know who they are. A competitor analysis template starts with identifying your competition (both by category and by…
Gastrodiplomacy is the Tasty Way to Grow Tourism Have you been to a Thai restaurant lately? Did you know that the Thai government was probably involved in its creation, and that the popularity of Thai food is no mistake? In…
How COVID-19 Affected the Popularity of Golf, Cycling & Skiing During COVID, the popularity of many outdoor activities grew dramatically, as consumers pivoted to spend more time outdoors. Growth strategy examples included camping, golfing, cycling and skiing, to name just…
Product Innovation Purr-sues Consumer Cat-ittudes in this $10.7B Market I love cats (and dogs, too! Really, all animals). I am not alone. Author Charles Dickens asks, “What greater gift than the love of a cat?” Dickens and I are not…
Has Halloween Spending Peaked? Consumers Say “Yes”… But the Numbers Tell a Different Tale With inflation scares front-and-center in 2022, US consumers were spooked at the idea of spending more on Halloween. As a holiday growth strategy example, Halloween seemed…
New Products Try to Treat Millennial & Gen Z Taste Buds Today’s innovation strategy example explores the rise of spicy food and how legacy brands are responding to this trend in 2023. Personally, I hated spicy food as a child,…
3 Actual Business Reasons for the Plethora of Pumpkin Spice Walking through my local grocery store in Southern California, the popularity of pumpkin spice flavor for limited edition new product examples is hard to miss. Whether it’s the Dunkin’ Donuts…
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