The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Gastrodiplomacy is the Tasty Way to Grow Tourism Have you been to a Thai restaurant lately? Did you know that the Thai government was probably involved in its creation, and that the popularity of Thai food is no mistake? In…
How COVID-19 Affected the Popularity of Golf, Cycling & Skiing During COVID, the popularity of many outdoor activities grew dramatically, as consumers pivoted to spend more time outdoors. Growth strategy examples included camping, golfing, cycling and skiing, to name just…
Product Innovation Purr-sues Consumer Cat-ittudes in this $10.7B Market I love cats (and dogs, too! Really, all animals). I am not alone. Author Charles Dickens asks, “What greater gift than the love of a cat?” Dickens and I are not…
Has Halloween Spending Peaked? Consumers Say “Yes”… But the Numbers Tell a Different Tale With inflation scares front-and-center in 2022, US consumers were spooked at the idea of spending more on Halloween. As a holiday growth strategy example, Halloween seemed…
New Products Try to Treat Millennial & Gen Z Taste Buds Today’s innovation strategy example explores the rise of spicy food and how legacy brands are responding to this trend in 2023. Personally, I hated spicy food as a child,…
3 Actual Business Reasons for the Plethora of Pumpkin Spice Walking through my local grocery store in Southern California, the popularity of pumpkin spice flavor for limited edition new product examples is hard to miss. Whether it’s the Dunkin’ Donuts…
Could this Release be the Biggest Zelda Game Yet? Compared to previous Zelda games, it’s hard to overstate just how massive the sales of the newest game are so far. The most recent (2023) game in this franchise, The Legend…
A Balancing Act with Customers, Retailers, Advertisers & Shoppers The Instacart IPO is generating significant buzz, thanks to the interesting place it holds as the grocery delivery service between consumers and retailers. Not that Instacart would say it is in…
Nintendo’s Enduring Portfolio of 4 Billion-Dollar Brands: The Legend of Zelda, Super Mario Bros., Nintendo Switch & Pokémon Nintendo gives us enduring brand strategy examples by driving profits and growth for multiple billion-dollar brands including The Legend of Zelda, Super…
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