The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Executive Summary: Learn the power of price anchoring through four pricing strategy examples from retail and eCommerce. TJ Maxx, Kroger and Amazon are skilled practitioners in employing this tool. Price anchoring helps customers answer two key questions in your brand’s…
Executive Summary: This article argues that Helldivers 2 suffered from a costly but common challenge: ambiguous marketing that fails to highlight the product’s unique strengths. Helldivers 2’s positioning focuses on generic “antes” — cooperative shooter gameplay — not the game’s…
Executive Summary If you are thinking about updating your brand positioning strategy, there are some important questions to consider. One fundamental question is whether to hire a positioning strategy consulting firm, fractional CMO or do it yourself? We typically recommend…
Would AI-Generated Music Make Woody Guthrie Turn Over in His Grave? Folk music doesn’t seem like a likely candidate for a positioning strategy marketing analysis. Isn’t its main “position” anti-establishment? Au contraire. Music is also a business, as any musician…
In $33B Market, Meijer Tracks Trends for Shopping Earlier & In-Store New back-to-school shopping trends for 2025 buck expectations, as certain consumer groups prefer to shop earlier and in-store, instead of online procrastination. In 2023, we explored “Customer Segmentation Examples…
Summertime Consumers Share Why They Love Local With summer in full swing, my thoughts go to my favorite summertime food – local corn on the cob. I’m not alone. “Local” as positioning strategy marketing evokes specific thoughts and feelings in…
CELSIUS ESSENTIALS Ranked #10 Fastest-Growing Food & Beverage, Showing Breakout Success for Brand Portfolio With annual revenues of $1.4 billion in 2024 (not including the Alani Nu acquisition), CELSIUS drove continued growth with its growth strategy template (up 3% from…
Bandai Namco’s 3 Key Mistakes Lead to Missed Opportunity Elden Ring Nightreign (2025) recently released, and has sold well, but not as well as Elden Ring (2022) did. I don’t think the issue is that Nightreign is a worse game;…
Brands at Every Price Point Tout Anti-Aging Benefits for This Key Segment The hand lotion market is a surprisingly exciting arena for a customer segmentation example. For Mother’s Day this year, my daughter Emily sent me wonderful high-end hand lotion. …
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