The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Executive summary: MrBeast demonstrates audience-led brand diversification: after building massive reach through content, he leveraged his own media to launch Feastables, a completely different product category marketed directly to the same audience. We discuss three brand strategy examples from Feastables:…
Executive summary: The market size for personal development and dating is large, but many Americans still report increasing loneliness, and marriage rates are decreasing. Met Through Friends offers a useful example of product innovation strategy with its Plus-One Party, which…
Executive Summary: US adoption of gluten-free diets has remained steady at 6-7% since 2018. However, revenue in the gluten-free market is annually growing at up to 9.7%. Three gluten-free growth strategy examples show how gluten-free is thriving in this challenging…
Executive Summary: Two better-for-you food brand strategy examples, Goodles and Banza, prove that bringing additional benefits like extra protein and fiber (as well as celebrity endorsers) are a recipe for growth. Both brands are carving out a position in the…
Executive summary: To understand the factors that affect growth strategy in 2025, three leading brands of value-added dairy milks are compared: Fairlife, a2 Milk, and LACTAID. The landscape of dairy versus plant milk is explored, with attention to the salient…
Executive Summary: CPG food and beverage companies of varying sizes —from PepsiCo ($92B) to Kraft Heinz ($25B) to smaller $500M+ brands—are finding value in AI for marketing, sales, and insights work. These AI examples for CPG food and beverage reveal…
Executive Summary: NVIDIA, P&G and E.l.f. Beauty are diverse growth strategy examples with one key element in common: a focus on innovation. As market realities evolve, each of these companies have been ahead of the competition and enjoyed outsized growth…
Executive Summary: Selecting a growth strategy consulting firm requires careful evaluation of eight key factors to ensure strong alignment and effective outcomes. This framework emphasizes assessing a firm’s focus on growth strategy, the expertise and experience of its consulting team,…
Executive Summary: Building on recent work discussing the impacts of GLP-1 drugs on the prepared foods market, this new product examples article analyzes two new products in the food and beverage industry to illustrate two ways of looking at food:…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.