The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Executive Summary If you are thinking about updating your brand positioning strategy, there are some important questions to consider. One fundamental question is whether to hire a positioning strategy consulting firm, fractional CMO or do it yourself? We typically recommend…
Would AI-Generated Music Make Woody Guthrie Turn Over in His Grave? Folk music doesn’t seem like a likely candidate for a positioning strategy marketing analysis. Isn’t its main “position” anti-establishment? Au contraire. Music is also a business, as any musician…
In $33B Market, Meijer Tracks Trends for Shopping Earlier & In-Store New back-to-school shopping trends for 2025 buck expectations, as certain consumer groups prefer to shop earlier and in-store, instead of online procrastination. In 2023, we explored “Customer Segmentation Examples…
Summertime Consumers Share Why They Love Local With summer in full swing, my thoughts go to my favorite summertime food – local corn on the cob. I’m not alone. “Local” as positioning strategy marketing evokes specific thoughts and feelings in…
CELSIUS ESSENTIALS Ranked #10 Fastest-Growing Food & Beverage, Showing Breakout Success for Brand Portfolio With annual revenues of $1.4 billion in 2024 (not including the Alani Nu acquisition), CELSIUS drove continued growth with its growth strategy template (up 3% from…
Bandai Namco’s 3 Key Mistakes Lead to Missed Opportunity Elden Ring Nightreign (2025) recently released, and has sold well, but not as well as Elden Ring (2022) did. I don’t think the issue is that Nightreign is a worse game;…
Brands at Every Price Point Tout Anti-Aging Benefits for This Key Segment The hand lotion market is a surprisingly exciting arena for a customer segmentation example. For Mother’s Day this year, my daughter Emily sent me wonderful high-end hand lotion. …
Over the Last Decade, Tripadvisor, Travel + Leisure & Lonely Planet Focus Attention Closer to Home Globetrotting may not be the future for trendy US travelers. North American destinations have seen a surge in popularity from top travel guides Tripadvisor,…
From Amazon & Azazie to Anthropologie & David’s Bridal Shopping for and finding their wedding dress is a highly memorable experience for brides, with the wedding dress the very definition of a highly-involved purchase. These customer segmentation examples highlight how…
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