The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Executive Summary: This article explores the positioning strategy example of Poppi, a better-for-you soda, and argues that the soda succeeds in part because it positions itself as both new and old. Poppi’s positioning is contrasted with that of both traditional…
Executive Summary: Leading outdoor apparel and equipment brands demonstrate how different positioning strategy template approaches address different customer behavioral and psychographic segments in a total market that is estimated at over $60 billion. The brand positioning case examples illustrate how…
Executive Summary: Discover customer segmentation examples for outdoor and active brands, from frequency and psychographic segments to demographics and need states, to target 181M US outdoor participants and drive growth. Outdoor and active marketers can use these frameworks to focus…
Executive Summary: Since its 2026 Q1 earnings call, the dominant narrative around Netflix’s continued growth centers on ad sales. However, we show that subscriptions and subscription pricing remain a more crucial factor, then explain the dynamics of price increases and…
Executive Summary: In this real estate trends article, we discuss buyer’s markets, including what defines a buyer’s market, four signs you are living in a buyer’s market, how a buyer’s market affects buyers, when to buy, and strategies for buying…
Executive Summary: Gamer drinks are a particularly intriguing niche of the overall energy drink market, with a distinct customer segmentation, distribution structure and even product formulation (with tubs of powder more popular than ready-to-drink beverages). G FUEL, Gamer Supps and…
Executive Summary: Five GLP-1 market trends are driving changes to the food and beverage industry, including GLP-1 specific branding, nutrient density, meals over snacks, better-for-you options, and dining out. In the US, 20% of households contain at least one GLP-1…
Executive Summary: This article argues that the LLM Perplexity has captured market share by adopting “thick” positioning as a purpose-built, retrieval-first, research tool, in contrast to the “thin” general assistant LLM positioning strategy that defines most AI products. LLMS Are…
Executive Summary: Fueled by rising consumer demand for protein and GLP-1 diets, the refrigerated drinkable yogurt market is surging, with 24% dollar growth, significantly outpacing the larger traditional spoonable yogurt formats. To capture this expanding $1.8 billion market, we explore…
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