The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Executive Summary: This article explores two foundational competitive analysis frameworks, Side-By-Side Basic Grounding and SWOT Analysis. These frameworks centralize information and help teams unify around common goals for competitive dominance. Do You Know the 2 Tried-and-True Methods for Improving Your…
Executive Summary: Both Silk and Peloton are customer segmentation examples for evolving with changing market conditions. Silk successfully broadened its lens from soy milk to the broader plant-based market with almond and oat milks (along with yogurt and creamers) by…
Executive Summary: Incremental innovation is shown as a resource-friendly and consumer-friendly approach to growth. Three innovation strategy examples in coffee discover success with ginseng coffee in Italian coffee shops and uncover opportunity for mushroom and collagen coffee add-ins for US…
Executive Summary: We will review the positioning strategy examples from 11 leading brands that are spotlighted by seven industry sources. In total, these reviewers nominated 109 brands, and the brands identified here are the ones that were most consistently recognized. …
Executive Summary: Customers are increasingly turning to AI chatbots for product and service recommendations. Growth strategy marketing in this area is called Generative Engine Optimization (GEO). This article provides GEO best practices for ChatGPT and Google Gemini, with real-life examples…
Executive Summary: Navigating the market to find a brand strategy consulting firm that is a good fit for your brand can be tricky. That makes finding the firm that brings the relevant expertise even more important. Firms that offer brand…
Executive Summary: Learn the power of price anchoring through four pricing strategy examples from retail and eCommerce. TJ Maxx, Kroger and Amazon are skilled practitioners in employing this tool. Price anchoring helps customers answer two key questions in your brand’s…
Executive Summary: This article argues that Helldivers 2 suffered from a costly but common challenge: ambiguous marketing that fails to highlight the product’s unique strengths. Helldivers 2’s positioning focuses on generic “antes” — cooperative shooter gameplay — not the game’s…
Executive Summary If you are thinking about updating your brand positioning strategy, there are some important questions to consider. One fundamental question is whether to hire a positioning strategy consulting firm, fractional CMO or do it yourself? We typically recommend…
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