The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Executive Summary: Drawing on observations from HubSpot’s UNBOUND conference and Insight to Action’s growth strategy consulting frameworks, this article examines how B2B AI SaaS companies can differentiate themselves in an increasingly crowded market. We discuss the competitive threat posed by…
Executive Summary: The TOTO brand has a well-articulated growth strategy, moving from its market dominance in Japan to converting the US market to WASHLETS, aka bidet toilet seats. TOTO brings its brand values of cleanliness and comfort to the world’s…
Executive Summary: Using input from food and beverage experts, this article examines five trends shaping the better-for-you (BFY) food and beverage market. While the category continues to grow, we discuss how BFY is increasingly becoming table stakes, with brands now…
Executive Summary: This article uses the beer industry as a market segmentation example. We segment the market into value, standard, premium, and super-premium beers to explain why some brands have grown despite declines across the broader North American beer market….
Executive Summary: This article argues that Helldivers 2 suffered from a costly but common challenge: ambiguous marketing that fails to highlight the product’s unique strengths. Helldivers 2’s positioning focuses on generic “antes” — cooperative shooter gameplay — not the game’s…
Executive Summary: Developing a growth strategy using an agreed-upon template is a major decision that requires organization-wide commitment, especially from leadership. This article covers increasing search interest in growth strategy, along with the business volatility that has only increased since…
Executive Summary: This article discusses the four elements of positioning strategy that can apply to any brand: customer segmentation, frame of reference, differentiation, and reason to believe. These four elements answer the questions who, what, what is different, and why…
Executive Summary: This article uses mobile games as a market segmentation example. We analyze the top five paid and top five free games to understand their revenue models. The games analyzed include Magic Sort!, Rips by Triumph, Bus Rush Fever!,…
Executive Summary: This article explores the positioning strategy example of Poppi, a better-for-you soda, and argues that the soda succeeds in part because it positions itself as both new and old. Poppi’s positioning is contrasted with that of both traditional…
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