The $288B Baby and Kids Market Isn’t One-Size-Fits-All The baby and kids market provides several customer segmentation examples, both for first-time parents and experienced parents. This large market continues to grow, totaling as much as $288 billion. Product categories…
Customer Segmentation
3 Strategies to Create Focus & Initiate Growth Customer segmentation consulting is often a foundational building block to a strong brand strategy. Robust customer segmentations use advanced analytics to identify distinct groups of consumers based on one or several of…
As US Waistlines Grow, So Does This $88B Market Given the growth in this area, an updated customer segmentation template for weight management is critical for brands in the weight loss and weight management markets. Weight loss and weight management…
Beyond Meat and Impossible Foods Reach Expansion Consumer Segments Plant-based foods are growing rapidly, up an estimated 40% from 2019 to 2020, ending the year at an estimated $7 billion in sales. This rapid growth means that a robust customer…
The North Face and Netflix Deliver Superior UX Customer segmentations are a powerful tool that allows companies to understand the distinct motivations, attitudes and needs of their consumer base when purchasing their category. By gaining a robust understanding of distinct…
Can’t I Just Use Personas Instead of a Customer Segmentation Framework? Perhaps your organization is like a Chicago-based firm we spoke with in early August that works with customer personas to guide app development, with no clarity around a customer…
4 Steps Identify Critical Sources to Leverage A customer segmentation framework, coupled with a need state segmentation is a powerful tool that can help business leaders hone-in their communication, portfolio, and new product strategy. Customer segmentations essentially group people into…
10 Key Questions to Drive Growth for Your Brand Following a customer segmentation template enables business leaders to better understand the different types of customer demand that exist for their category and brand. There are many different types of dimensions…
Understanding the 161 Million US Consumers Who Spend Time Outdoors Leveraging customer segmentation examples will allow outdoor brands to cash in on both increased category spending and consumer participation. Active brands will also benefit, as the outdoor and active categories…
Let’s Keep it Clean: Different Priorities for Moms, Dads, Women and Men During COVID lockdowns, housework and homes were thrust into the limelight. An updated customer segmentation case study for housework and home improvements is essential, and investigating gender…