Plus, Key Questions at Each Step A customer segmentation template enables business leaders to better understand different groups of consumers for their product, including: What motivates them? What brand and products are they currently using? What are their category and…
Customer Segmentation
4 Top Questions about Customer Segmentation Answered If you’re reading this, you’re likely looking for the answers to one of four related questions: what is a customer segmentation framework, what is an example of one, why would you want one,…
Digging Deep into the 4 Steps that Uncover Your Ideal Customer Segmentation A customer segmentation template is a powerful tool that can lay the foundation to a strong brand and growth strategy. It allows brand leaders to understand their consumer…
To Understand Your Customers, First You Need to Talk with Them A robust customer segmentation framework allows companies to better understand distinct groups of consumers for their product – customer demographics, motivations for usage, behaviors and needs. By establishing a…
The $288B Baby and Kids Market Isn’t One-Size-Fits-All The baby and kids market provides several customer segmentation examples, both for first-time parents and experienced parents. This large market continues to grow, totaling as much as $288 billion. Product categories…
3 Strategies to Create Focus & Initiate Growth Customer segmentation consulting is often a foundational building block to a strong brand strategy. Robust customer segmentations use advanced analytics to identify distinct groups of consumers based on one or several of…
As US Waistlines Grow, So Does This $88B Market Given the growth in this area, an updated customer segmentation template for weight management is critical for brands in the weight loss and weight management markets. Weight loss and weight management…
Beyond Meat and Impossible Foods Reach Expansion Consumer Segments Plant-based foods are growing rapidly, up an estimated 40% from 2019 to 2020, ending the year at an estimated $7 billion in sales. This rapid growth means that a robust customer…
The North Face and Netflix Deliver Superior UX Customer segmentations are a powerful tool that allows companies to understand the distinct motivations, attitudes and needs of their consumer base when purchasing their category. By gaining a robust understanding of distinct…
Can’t I Just Use Personas Instead of a Customer Segmentation Framework? Perhaps your organization is like a Chicago-based firm we spoke with in early August that works with customer personas to guide app development, with no clarity around a customer…