Let’s Keep it Clean: Different Priorities for Moms, Dads, Women and Men During COVID lockdowns, housework and homes were thrust into the limelight. An updated customer segmentation case study for housework and home improvements is essential, and investigating gender…
Customer Segmentation
3 Questions to Ask When You Are Considering a New or Updated Customer Segmentation Given long-term impact and considerable investment, there are three questions for your brand to consider when exploring a customer segmentation consulting partner. A quantitative customer segmentation…
Grove Collaborative and Blueland take on Amazon and P&G for Green Consumers Driven by COVID concerns, household cleaning products of all sorts grew rapidly in 2020, with most large manufacturers like Procter & Gamble, Unilever, Reckitt Benckiser, Clorox, Gojo and…
It’s Time for B2B to Evolve Many business to consumer brands (B2C) identify their target customer segments with customer segmentation analysis. Advanced analytics are used by eCommerce companies to segment the customer databases, and promote the right message, offer, or…
Customer Segmentation Strategy in B2C: Analytically Based For many online B2C companies, a robust customer segmentation strategy developed with advanced analytics is a standard operating procedure. Marketing, product and analytics work together to create new offers and messaging campaigns. Today,…
The Book Industry Turned Topsy-Turvy (Again) Customer segmentation strategy in the book industry hasn’t changed for decades, even while the rest of the industry has been up-ended. The US print book market grew 8% as measured by units in 2020,…
OurTime, Knackstor, J. Jill and AARP Grow by Targeting Boomers Customer segmentation examples using age of the consumer as the starting point are found in many categories. For instance, financial services organizations regularly target consumers ages 55+, who on average…
These B2B customer segmentation examples highlight why companies should make customer segmentation a priority in 2021. Understanding the Need for Customer Segmentation Examples According to Insight to Action’s year-end survey, customer segmentation ranks third, after brand strategy and growth strategy. …
All Customers are Not Created Equal Recent experiences with the executive peer advisory groups that I chair have me thinking about customer segmentation analysis and practical tips that can apply to any business. Four times a year, the groups set…
Colonial Life Example: Integrating Sales and Marketing in a Complicated Marketplace This customer segmentation model is for Colonial Life & Accident Insurance Company. The firm insures over 3 million consumers through 90,000 employers and has an in-force premium of over…