The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
US Consumers Spend $10.6B More on Mom than Dad The National Retail Federation (NRF) reports that US consumers expect to spend $33.5 billion on Mother’s Day in 2024. Compare that with the $22.9 billion spent on Father’s Day last year,…
Brides of All Kinds Need Options When it Comes to Prices & Planning Since I received a small piece of jewelry around Valentine’s Day (see my related article on Jewelry Pricing Strategy Examples), I have been in the wedding-planning market,…
Can Valve Compete with Nintendo? And Its New Imitators? In addition to its normal approach of selling video game software, Valve moved into selling gaming hardware in 2020, with its release of the Steam Deck. In 2023, Valve released the…
Will Walmart & Target Win Big as Amazon Switches Focus to Temu & Shein? In its positioning strategy marketing, Amazon has typically aligned itself with big box competitors, like Walmart and Target. But big changes are happening at the retail…
Online or 3rd Party Wholesale Brands Expand IRL (In Real Life) After noticing a brand we’ve worked with opening its first retail stores in 2023 (from starting online and in catalogs), we became curious about other brand strategy examples that…
With 27 Larger & Smaller Firms to Consider, We Help Navigate Your Best Choices Innovation strategy is a top growth focus for business leaders, ranking as the second-highest priority this year for executives, behind overall growth strategy. And there are…
THC Beverages: Demographic Opportunities, Regulatory Challenges & Brand Differentiation This growth strategy marketing example is unexpected, mainly because of the product category involved: THC beverages. Companies must see much profit potential from consumers, because it’s a product that’s challenging to…
Travel is Heating Up! 40% of Americans Plan to Take More Trips in 2024 Americans just love taking summer family vacations. Kids are out of school, and it’s time to enjoy beautiful weather in most of the country. These positioning…
The Psychology Behind Designing & Pricing Jewelry With Valentine’s Day close on the horizon and the winter holidays so recently in the rearview, it is the busiest time of the year in the jewelry industry. Two jewelry pricing strategy examples…
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