The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Will Walmart & Target Win Big as Amazon Switches Focus to Temu & Shein? In its positioning strategy marketing, Amazon has typically aligned itself with big box competitors, like Walmart and Target. But big changes are happening at the retail…
Online or 3rd Party Wholesale Brands Expand IRL (In Real Life) After noticing a brand we’ve worked with opening its first retail stores in 2023 (from starting online and in catalogs), we became curious about other brand strategy examples that…
With 27 Larger & Smaller Firms to Consider, We Help Navigate Your Best Choices Innovation strategy is a top growth focus for business leaders, ranking as the second-highest priority this year for executives, behind overall growth strategy. And there are…
THC Beverages: Demographic Opportunities, Regulatory Challenges & Brand Differentiation This growth strategy marketing example is unexpected, mainly because of the product category involved: THC beverages. Companies must see much profit potential from consumers, because it’s a product that’s challenging to…
Travel is Heating Up! 40% of Americans Plan to Take More Trips in 2024 Americans just love taking summer family vacations. Kids are out of school, and it’s time to enjoy beautiful weather in most of the country. These positioning…
The Psychology Behind Designing & Pricing Jewelry With Valentine’s Day close on the horizon and the winter holidays so recently in the rearview, it is the busiest time of the year in the jewelry industry. Two jewelry pricing strategy examples…
8 Selection Factors to Ensure a Good Fit and Outstanding Results Growth strategy is a leading topic for many leaders, and growth strategy consulting is on the rise. When it’s time to choose a growth strategy consulting firm, there are…
Trends & Statistics Give Insight on 2024 Get-Togethers Examining these two related, yet different market segmentation examples of Super Bowl parties and At-Home Entertaining provides insight into segments that are important to several different industries, including food and beverage, housewares,…
Gen Z Helps Drive $111B+ in Private Label US Food & Beverage Sales From men’s suits to dish soap, private label products have been part of the pricing strategy for retailers for more than 200 years in the US. To…
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