The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Join the Gilmore Girls in the “Give the Gifts that Show You Get Them” Campaign The holiday season is upon us, and with it, holiday advertising. The winter holidays are traditionally the most important time of the year in retail,…
What’s Going On with This AAA Live Service Video Game The strengths and weaknesses of Helldivers 2’s positioning strategy marketing arguably explain much of its initially shocking success, rapid decline, and shifting fortunes. It is hard to overstate how unexpected…
AI and Scaling Efficiently for Growth Hold the Most Interest We predict that 2025 is going to be a year of change, so how are business leaders planning for it? In October and November 2024, we surveyed leaders in our…
3 Heartwarming Campaigns Build Trust with Pet Parents Chewy is the premier online pet supplies retailer, with 20.1 million active customers and $11.15 billion in sales for fiscal year 2023. Its growth strategy marketing approach is rooted in trust and…
From Selling $1 Lipstick to Generating $1B in Sales, Beauty Brand Earns Fastest-Growing Company Spot As a progressive brand strategy example, e.l.f. Cosmetics excels on every measure, from Gen Z customer loyalty to business results to social action. According to…
Top Technology Hearkens Back to Simpler Times for Modern Customers In the tech sector, sometimes going old-school is the best way to innovate. In these innovation strategy examples, I’ll showcase two companies with new products that rely on either recreating…
90 Million Americans Call Themselves “WWE Fans” WWE, World Wrestling Entertainment, is a decades-old brand whose origin story dates back to 1953. My experience with WWE dates back to 2002, when my superfan boyfriend took me to a Raw live…
From Elite to Egalitarian: Brands Like In-N-Out Make More Customers Feel In-the-Know & Eager to Order While driving back from the north rim of the Grand Canyon, my husband and I stopped in Las Vegas for lunch at a well-rated…
The “X-Factor” is the Secret Spice that Sets These 5 Brands Apart from the Crowd The global value of the meal kit delivery services’ market is expected to reach $65 billion by 2030. In today’s article on positioning strategy marketing,…
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