The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
AI and Scaling Efficiently for Growth Hold the Most Interest We predict that 2025 is going to be a year of change, so how are business leaders planning for it? In October and November 2024, we surveyed leaders in our…
3 Heartwarming Campaigns Build Trust with Pet Parents Chewy is the premier online pet supplies retailer, with 20.1 million active customers and $11.15 billion in sales for fiscal year 2023. Its growth strategy marketing approach is rooted in trust and…
From Selling $1 Lipstick to Generating $1B in Sales, Beauty Brand Earns Fastest-Growing Company Spot As a progressive brand strategy example, e.l.f. Cosmetics excels on every measure, from Gen Z customer loyalty to business results to social action. According to…
Top Technology Hearkens Back to Simpler Times for Modern Customers In the tech sector, sometimes going old-school is the best way to innovate. In these innovation strategy examples, I’ll showcase two companies with new products that rely on either recreating…
90 Million Americans Call Themselves “WWE Fans” WWE, World Wrestling Entertainment, is a decades-old brand whose origin story dates back to 1953. My experience with WWE dates back to 2002, when my superfan boyfriend took me to a Raw live…
From Elite to Egalitarian: Brands Like In-N-Out Make More Customers Feel In-the-Know & Eager to Order While driving back from the north rim of the Grand Canyon, my husband and I stopped in Las Vegas for lunch at a well-rated…
The “X-Factor” is the Secret Spice that Sets These 5 Brands Apart from the Crowd The global value of the meal kit delivery services’ market is expected to reach $65 billion by 2030. In today’s article on positioning strategy marketing,…
Authentic Corporate Headshots & LinkedIn Activity Help Employees & Stakeholders Feel Connected to Leaders Like it or not, modern CEOs need to develop a clear CEO positioning strategy and execute against this to meet employee expectations of being connected, transparent…
Not the Nightmare Before Christmas: Halloween Lures Millennial and Gen Z Consumers to In-Store Shopping Halloween has morphed into a durably popular American holiday. For retailers, it’s a growth strategy marketing opportunity of Frankenstein proportions. During the spooky season, Halloween…
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