The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Bringing Clarity to a Complex Market: 55+ Communities, CCRCs / Life Plan Communities & Assisted Living In the US, there are 122 million Americans aged 55+. Many of them will soon be making decisions about various senior living options. To…
The Accessible, Uncomplicated Cosmetic Brand that Draws Customers from Screen to Store Roses are red; cherries, too…A growth strategy example: Black Cherry products from the makers of Glossier You! In time for Valentine’s Day, Glossier has introduced a new limited…
P&G Cleans Up with Product Innovation that Targets 61%+ of Dishwashers As the market leader in the $3.8B dishwashing liquids category, Procter & Gamble’s Dawn brand faces a number of headwinds in the US dishwashing liquid market. This growth strategy…
How 64% of Ardent Americans Celebrate Love in 2025 In recent years, Valentine’s Day has become the fastest-growing US holiday in popularity. Let’s explore growth strategy examples in the biggest categories for Valentine’s Day: According to research by Numerator, all…
Modern Games Bring in More People and Increase Enjoyment, Driving Market Growth While chess, checkers, Monopoly, Scrabble and Clue regularly top the lists of all-time and perennial best sellers, innovative new products examples are recognized as important growth drivers in the $15B+ global…
Plus, 5 More Big-Brand Logo Launches Illustrate 2025 Design Trends In early 2025, the public broadly mocked Walmart for its highly-publicized new brand strategy marketing effort. In its PR release for a modest refresh of its brand identity, Walmart gushed:…
This Seemingly-Unassuming Shoe Fills the Closets of Comfort-Seekers Worldwide As a growth strategy example, Skechers Hands Free Slip-Ins has it all: In May 2024, while on a business trip to Phoenix, I bought my first pair of Skechers Hands Free…
Join the Gilmore Girls in the “Give the Gifts that Show You Get Them” Campaign The holiday season is upon us, and with it, holiday advertising. The winter holidays are traditionally the most important time of the year in retail,…
What’s Going On with This AAA Live Service Video Game The strengths and weaknesses of Helldivers 2’s positioning strategy marketing arguably explain much of its initially shocking success, rapid decline, and shifting fortunes. It is hard to overstate how unexpected…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.