The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Focusing on “Scent Lovers” as the Marketing Growth Strategy Target “Scent-lover” consumers make up approximately 40% of US consumers, and scents are pervasive in personal care products, such as soaps and shower gels, body and skin care moisturizers and lotions,…
Background for Competitor Analysis in Marketing: Snacking and Snack Bars Growing A competitor analysis in marketing snack bars takes into account general snacking behaviors. Snacking “as a lifestyle” has been growing consistently, driven by convenience demands, mobile lifestyles and preferences…
GUM’s Growth Strategy for New Business Lines and Existing Products Our challenge was to create an innovation pipeline to support the overall growth strategy for GUM, a leading provider of oral care products, including toothbrushes, and dental soft picks. GUM…
Frozen complete meals are a large category, reported at $4.5 billion in grocery stores, and as high as $9.1 billion in total retail. A competitor analysis example demonstrates a challenging competitive environment for new entrants. Millennial Parents are Cool with…
Eagle Ottawa B2B Positioning Strategy Case Example Business to Business (B2B) is significant in the automotive industry, with up to 30,000 components going into each car. This year has not made B2B positioning strategy easier for manufacturers and suppliers. The…
Competitor Analysis Report When Examining More than One Market A competitor analysis report is an important part of the due diligence process for investors, along with other considerations like market analysis, firm performance and growth prospects. The competitor analysis becomes…
Testing a Positioning Strategy Approach for Kellogg School of Management Executive Education is a large, growing market in the US, estimated to reach $1.2Billion in 2022. Insight to Action tested the appeal of positioning strategy approaches to three different leadership…
Celebrity Cruises Competitor Analysis Case Study The $150 billion cruise industry has been hard hit by the global pandemic after a decade of expansion and growth. This competitor analysis gives a peek into what the industry faces today. Cruise is…
Cooking at Home: The New Normal, Reversing Long Term Trend For the past quarter century, cooking skills and interest have been on the decline in US households. Recipes have grown shorter and simpler. Younger adult consumers in particular often have…
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