The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Research Shows Career Advancement and Life Challenges are Top Reasons Top Performers Leave Retention strategy is top of mind for most leaders, with 25% of people quitting their job in “The Great Resignation” of 2021. Further, the impact of “pandemic…
Making Better Choices for Brand Portfolio Strategy and Brand Extension Strategy Brand strategy consulting shines a spotlight on making strategic brand choices that are often deferred or overlooked in busy organizations. Do either of these situations sound familiar? You’ve purchased…
3 Strategies to Create Focus & Initiate Growth Customer segmentation consulting is often a foundational building block to a strong brand strategy. Robust customer segmentations use advanced analytics to identify distinct groups of consumers based on one or several of…
Learn from 3 Premium Examples: Pepperidge Farm Farmhouse, Apple MacBook Pro and Bonne Mamam The positioning template is integral to designating a brand as premium. It’s important to craft the brand strategy to align and reinforce the premium image at…
Nike, Supreme and Peloton See Success in Different Ways Here are three positioning examples of successful apparel brands that illustrate some of the possibilities and opportunities for positioning approaches. In any given category, there are many ways to position a…
As US Waistlines Grow, So Does This $88B Market Given the growth in this area, an updated customer segmentation template for weight management is critical for brands in the weight loss and weight management markets. Weight loss and weight management…
Growth-Minded Companies Soar COVID-19 fundamentally changed corporate America and challenged long-standing business models. Leaders and workers had to navigate unchartered waters and if they were going to survive, had to find creative ways to work and operate while restrictions were…
Zillow, Peloton, Asana, Old Navy, Yelp & Instagram Aspire to Transformation An aspirational brand positioning framework connects with target consumers values and articulates a higher purpose. Marketing executives from nine leading brands including Peloton, Old Navy, Asana, Gatorade, Oracle, Instagram,…
Costumes, Candy and Carving Pumpkins are More Popular than Ever Halloween is right around the corner, with Halloween sections in full display at some of the major retailers. According to a study conducted by the National Retail Federation, 65% of…
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