The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Baby Monitoring, the $19.5B Market that Promotes Safer Sleep The popular SNOO smart sleeper bassinet and Owlet nursery suite provide two examples of well-executed growth strategy template. SNOO and Owlet are tapping into a parenting and baby monitoring market estimated…
Mayo and Cheese Brands Outsmart the Competition Two competitor analysis examples show how these brands teased out winning sales and marketing strategies. A competitor analysis can provide foundational information necessary to outpace your competition and drive brand differentiation. There are…
Research Shows Career Advancement and Life Challenges are Top Reasons Top Performers Leave Retention strategy is top of mind for most leaders, with 25% of people quitting their job in “The Great Resignation” of 2021. Further, the impact of “pandemic…
2 Tried-and-True Methods for Improving Your Competitive Position A competitor analysis framework provides a structured way to go about researching and understanding the competitive landscape. For any brand, knowing who the competition is and what they are doing is important….
Making Better Choices for Brand Portfolio Strategy and Brand Extension Strategy Brand strategy consulting shines a spotlight on making strategic brand choices that are often deferred or overlooked in busy organizations. Do either of these situations sound familiar? You’ve purchased…
3 Strategies to Create Focus & Initiate Growth Customer segmentation consulting is often a foundational building block to a strong brand strategy. Robust customer segmentations use advanced analytics to identify distinct groups of consumers based on one or several of…
Learn from 3 Premium Examples: Pepperidge Farm Farmhouse, Apple MacBook Pro and Bonne Mamam The positioning template is integral to designating a brand as premium. It’s important to craft the brand strategy to align and reinforce the premium image at…
Nike, Supreme and Peloton See Success in Different Ways Here are three positioning examples of successful apparel brands that illustrate some of the possibilities and opportunities for positioning approaches. In any given category, there are many ways to position a…
As US Waistlines Grow, So Does This $88B Market Given the growth in this area, an updated customer segmentation template for weight management is critical for brands in the weight loss and weight management markets. Weight loss and weight management…
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