The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
De-Mystifying the Digital Marketing Menu The “world wide web” launched over 30 years ago, and the Internet as we know it today has become ever more complex and fractured. A brand strategy template for digital marketing is necessary to keep…
McCain Foodservice Competitor Analysis Case Study The $659 billion foodservice industry is transforming all aspects of operations. This competitor analysis template shows how the industry is changing everything in response to consumer demand. One significant demand change is having an…
4 Top Questions about Customer Segmentation Answered If you’re reading this, you’re likely looking for the answers to one of four related questions: what is a customer segmentation framework, what is an example of one, why would you want one,…
Digging Deep into the 4 Steps that Uncover Your Ideal Customer Segmentation A customer segmentation template is a powerful tool that can lay the foundation to a strong brand and growth strategy. It allows brand leaders to understand their consumer…
Next Year, Will 90% of Premium Baby Gear Be Bought Online? The market for baby gear in the US is growing rapidly, with first time parents choosing to shop, purchase and create online baby registries at a variety of places:…
What to Watch Out for When Sizing a Market There are many ways a company can drive growth – below are just a few growth strategy examples: Market Development: Enter a new market or channel with existing product Market Penetration:…
To Understand Your Customers, First You Need to Talk with Them A robust customer segmentation framework allows companies to better understand distinct groups of consumers for their product – customer demographics, motivations for usage, behaviors and needs. By establishing a…
Before Getting Started, Get Answers A competitor analysis is a useful tool that can help companies better understand the market landscape they play in and identify potential opportunities for their brands. There are many websites that provide competitor analysis templates…
The $288B Baby and Kids Market Isn’t One-Size-Fits-All The baby and kids market provides several customer segmentation examples, both for first-time parents and experienced parents. This large market continues to grow, totaling as much as $288 billion. Product categories…
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