The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Executive Summary: This article argues that Helldivers 2, a live service video game, suffers from a costly but common challenge: ambiguous positioning strategy marketing that fails to define the game’s unique vision. Reliance on “thin” marketing terms like “fun” and…
Executive Summary: Driving growth is critical for brands and businesses. While organizations like McDonald’s follow a disciplined growth strategy framework around key pillars, others are more opportunistic. External events like COVID and tariffs can disrupt plans and require updates and…
Executive Summary: In this article, we describe the effects of GLP-1s on the food and beverage market by examining how different brands have approached marketing to GLP-1 users. Three growth strategy examples from Conagra, Danone, and Nestlé show that growth…
Executive Summary: In America, 73% of the population will spend a record $13.1 billion celebrating Halloween in 2025. Creative positioning strategy marketing boosts costume sales. Spending on pet costumes grows 23%, while Netflix properties KPop Demon Hunters and Wednesday inspire…
Executive Summary: This article explores two foundational competitive analysis frameworks, Side-By-Side Basic Grounding and SWOT Analysis. These frameworks centralize information and help teams unify around common goals for competitive dominance. Do You Know the 2 Tried-and-True Methods for Improving Your…
Executive Summary: Both Silk and Peloton are customer segmentation examples for evolving with changing market conditions. Silk successfully broadened its lens from soy milk to the broader plant-based market with almond and oat milks (along with yogurt and creamers) by…
Executive Summary: Incremental innovation is shown as a resource-friendly and consumer-friendly approach to growth. Three innovation strategy examples in coffee discover success with ginseng coffee in Italian coffee shops and uncover opportunity for mushroom and collagen coffee add-ins for US…
Executive Summary: We will review the positioning strategy examples from 11 leading brands that are spotlighted by seven industry sources. In total, these reviewers nominated 109 brands, and the brands identified here are the ones that were most consistently recognized. …
Executive Summary: Customers are increasingly turning to AI chatbots for product and service recommendations. Growth strategy marketing in this area is called Generative Engine Optimization (GEO). This article provides GEO best practices for ChatGPT and Google Gemini, with real-life examples…
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