The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Out-Smart the Competition, Starting Now Irrespective of the category a business plays in, knowing the competition and building strategies that will out-smart the competition is critical to gaining and retaining dollar share. These three competitive analysis examples from past Insight…
Expanding Perspectives from Commodity to Differentiated Creating a disciplined growth strategy framework will allow your leadership team to develop a clear plan for where to grow, how to grow, and why further investment makes sense. The organic produce market, specifically…
3 Brands Compete for the Same Customers but with Widely Different Strategies With these three competitor analysis examples, the fashions may look very similar, but each brand’s competitive approach is widely different. One brand is strictly online, while the others…
4 Top Questions about Competitor Analysis Answered If you’re reading this, you’re likely looking for the answers to one of four related questions: what is a competitor analysis template, what are examples of one, why would you want one, and…
Who Wears the Cape, Brand or Customer? In these positioning strategy examples, I challenge readers to consider who the hero should be—your brand or your customer? When thinking about positioning your brand’s services and products to its target customers, it’s…
Sun Pacific Sees Growth from Brands like Cuties & Mighties Founded by Berne Evans in 1969, Sun Pacific Marketing Cooperative is a leading portfolio player in the fresh produce industry across multiple product categories, including table grapes, kiwis and citrus. …
Gymshark, Ariat & Carhartt Perform Outdoors & in the Marketplace Get a new perspective from these three positioning strategy examples from leading outdoor performance brands. Each are making strong connections with their consumer base and winning in the market place. …
How Tommy Bahama and lululemon Conquered Wildly New Categories Brands build equity and expertise over time, typically starting in one category and expanding into additional, related areas, while bringing along the brand’s core equity elements. In these two brand strategy…
Plus, Key Questions at Each Step A customer segmentation template enables business leaders to better understand different groups of consumers for their product, including: What motivates them? What brand and products are they currently using? What are their category and…
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