The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Hilton Owns 4 of the Top 10 Most Valuable Hotel Brands A robust channel strategy framework helps Hilton dominate the market. In 2022, Hilton Hotels & Resorts yet again claimed its spot as the most valuable hotel brand in the…
6 Categories of Consumers Who Want Their Phones to be Dumb (at Least Some of the Time) Everyone wants the newest iPhone with the most features, right? Wrong. In this customer segmentation example, we’ll discuss a new trend: minimalist phones,…
Growing Hotel Brand Aims for Millennial & Gen Z Travelers – Does it Hit the Target? In this customer segmentation example, Hilton shows an impressive grasp of the Millennial and Gen Z traveler with its Tru by Hilton brand. Recently,…
Leveraging a Fine Fragrance Approach for a Drugstore Brand The other day, I visited the men’s section of personal care products in my local grocery store to pick up my husband’s favorite aftershave, Old Spice. Since it is not a…
4 Steps to Success from “America’s Fastest-Growing Candy Company” For this brand strategy template, we’ll discuss one of my recent finds at the grocery store, and the brand behind it. I’ve been noticing lately that sugar-free products are much more…
Choosing the Right Firm Empowers You to Answer Critical Innovation Questions Innovation strategy consulting overlaps with innovation consulting, with both focused on delivering new products. The consulting outputs vary considerably, however. When selecting an innovation strategy consulting firm, there are…
Premium Deli Meat Brand Captures Surprising Market Share in Hummus Expansion The $3.6 billion global hummus market is growing at a healthy 14.7%. While the Middle East is the leading region for hummus consumption as “part of its diet culture,”…
Can AI Aid Learning?… Instead of Encouraging Cheating? Right now, if you sit in on a conversation between two academics, unless the discussion is about university gossip or the papers everyone is writing, chances are it will be about the…
How Public, Private & Homeschool Moms Prep & Spend Before brands know it, it’ll be K-12 back-to-school season again. It’s time to get studying these customer segmentation examples to get ready for the big test: will Mom buy what you’re…
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