The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Leveraging a Fine Fragrance Approach for a Drugstore Brand The other day, I visited the men’s section of personal care products in my local grocery store to pick up my husband’s favorite aftershave, Old Spice. Since it is not a…
4 Steps to Success from “America’s Fastest-Growing Candy Company” For this brand strategy template, we’ll discuss one of my recent finds at the grocery store, and the brand behind it. I’ve been noticing lately that sugar-free products are much more…
Choosing the Right Firm Empowers You to Answer Critical Innovation Questions Innovation strategy consulting overlaps with innovation consulting, with both focused on delivering new products. The consulting outputs vary considerably, however. When selecting an innovation strategy consulting firm, there are…
Premium Deli Meat Brand Captures Surprising Market Share in Hummus Expansion The $3.6 billion global hummus market is growing at a healthy 14.7%. While the Middle East is the leading region for hummus consumption as “part of its diet culture,”…
Can AI Aid Learning?… Instead of Encouraging Cheating? Right now, if you sit in on a conversation between two academics, unless the discussion is about university gossip or the papers everyone is writing, chances are it will be about the…
How Public, Private & Homeschool Moms Prep & Spend Before brands know it, it’ll be K-12 back-to-school season again. It’s time to get studying these customer segmentation examples to get ready for the big test: will Mom buy what you’re…
A Less-than-Novel Ice Cream Novelty May Yet Find Market Success With summer just around the corner, my thoughts stray ahead to the enjoyment of one of my favorite desserts on hot, humid days – ice cream. Let’s get our imaginations…
An Old Product Released Anew Becomes a Short-Form Video Sensation YouTube would really like it if I would watch more short-form videos. Its algorithm pushes shorts relentlessly, and their phone app in particular is set up to channel viewers towards…
5 Strategies for Compelling, Clickable Company Names A company’s name is monumentally important. It’s the first introduction customers get to the firm’s offerings, positioning and competitive advantage. But, as you’ll see with these company naming examples, many founders find themselves…
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