A City with Two-Sided Appeal to both B2B and B2C El Segundo is a unique city, with opportunity for its positioning strategy to take advantage of several key strengths: strategically located near one of the world’s largest airports (LAX) along…
Positioning
Airbnb, Hopper, Expedia, Southwest Airlines, National Geographic and Booking Lead Other Travel Brands Six travel brands are recognized for their marketing, including innovation, customer experiences, and social media. These brands have distinct approaches to positioning strategy, even though they are…
Who Wears the Cape, Brand or Customer? In these positioning strategy examples, I challenge readers to consider who the hero should be—your brand or your customer? When thinking about positioning your brand’s services and products to its target customers, it’s…
Gymshark, Ariat & Carhartt Perform Outdoors & in the Marketplace Get a new perspective from these three positioning strategy examples from leading outdoor performance brands. Each are making strong connections with their consumer base and winning in the market place. …
Learn from 3 Premium Examples: Pepperidge Farm Farmhouse, Apple MacBook Pro and Bonne Mamam The positioning template is integral to designating a brand as premium. It’s important to craft the brand strategy to align and reinforce the premium image at…
Nike, Supreme and Peloton See Success in Different Ways Here are three positioning examples of successful apparel brands that illustrate some of the possibilities and opportunities for positioning approaches. In any given category, there are many ways to position a…
Zillow, Peloton, Asana, Old Navy, Yelp & Instagram Aspire to Transformation An aspirational brand positioning framework connects with target consumers values and articulates a higher purpose. Marketing executives from nine leading brands including Peloton, Old Navy, Asana, Gatorade, Oracle, Instagram,…
Why Do You Need A Positioning Strategy Template? You have a great new product, and you are ready to go-to-market. Or, you have an existing product that’s doing OK in the marketplace. Why would you need to follow a positioning…
Patagonia, Arc’teryx, REI & Moosejaw Are Leaders with Distinct Positioning Strategies Nine well known outdoor brands illustrate how a positioning strategy template varies by brand, even when in the same category. For each brand, we’ll review the five interdependent pieces…
Positioning Framework: Why Having a Strong Positioning Matters Having a strong positioning is critical to establishing a successful brand. It is the articulation of what sets your brand apart from the competition in the mind of target consumers. A positioning…