Bandai Namco’s 3 Key Mistakes Lead to Missed Opportunity Elden Ring Nightreign (2025) recently released, and has sold well, but not as well as Elden Ring (2022) did. I don’t think the issue is that Nightreign is a worse game;…
Positioning
Fully-Remote Work Pays Today, but Future Trade-offs Risk Career Advancement & Meaningful Work Friendships Some of my closest friendships were initially formed at the workplace, working in teams with other people. My abilities, perspective and early career benefitted from working…
Larian Studio’s Landmark Video Game May Change Industry Expectations Forever When you consider Larian Studio’s critical and commercial success with Baldur’s Gate 3 (2023) in the context of the single player video game RPG genre, it is clear it had…
From Elite to Egalitarian: Brands Like In-N-Out Make More Customers Feel In-the-Know & Eager to Order While driving back from the north rim of the Grand Canyon, my husband and I stopped in Las Vegas for lunch at a well-rated…
The “X-Factor” is the Secret Spice that Sets These 5 Brands Apart from the Crowd The global value of the meal kit delivery services’ market is expected to reach $65 billion by 2030. In today’s article on positioning strategy marketing,…
Authentic Corporate Headshots & LinkedIn Activity Help Employees & Stakeholders Feel Connected to Leaders Like it or not, modern CEOs need to develop a clear CEO positioning strategy and execute against this to meet employee expectations of being connected, transparent…
In-Store Retail Fun from Dick’s, REI & Bass Pro Shops Confession: I recently had a dream about Dick’s Sporting Goods. Why did I dream of the place that supplied the gear for my decade-plus career as a remarkably mediocre youth…
Edgy Beverage Brand Seeks to Resurrect Profitability from $431M+ Lifetime Sales Los Angeles-based beverage brand Liquid Death is driving rapid growth through its irreverent and differentiated positioning strategy marketing. Founder and CEO Mike Cessario drew upon his advertising agency and…
Will Walmart & Target Win Big as Amazon Switches Focus to Temu & Shein? In its positioning strategy marketing, Amazon has typically aligned itself with big box competitors, like Walmart and Target. But big changes are happening at the retail…
Travel is Heating Up! 40% of Americans Plan to Take More Trips in 2024 Americans just love taking summer family vacations. Kids are out of school, and it’s time to enjoy beautiful weather in most of the country. These positioning…