Executive summary: The market size for personal development and dating is large, but many Americans still report increasing loneliness, and marriage rates are decreasing. Met Through Friends offers a useful example of product innovation strategy with its Plus-One Party, which…
Innovation Strategy
Executive Summary: CPG food and beverage companies of varying sizes —from PepsiCo ($92B) to Kraft Heinz ($25B) to smaller $500M+ brands—are finding value in AI for marketing, sales, and insights work. These AI examples for CPG food and beverage reveal…
Executive Summary: Incremental innovation is shown as a resource-friendly and consumer-friendly approach to growth. Three innovation strategy examples in coffee discover success with ginseng coffee in Italian coffee shops and uncover opportunity for mushroom and collagen coffee add-ins for US…
Top Technology Hearkens Back to Simpler Times for Modern Customers In the tech sector, sometimes going old-school is the best way to innovate. In these innovation strategy examples, I’ll showcase two companies with new products that rely on either recreating…
Can Valve Compete with Nintendo? And Its New Imitators? In addition to its normal approach of selling video game software, Valve moved into selling gaming hardware in 2020, with its release of the Steam Deck. In 2023, Valve released the…
With 27 Larger & Smaller Firms to Consider, We Help Navigate Your Best Choices Innovation strategy is a top growth focus for business leaders, ranking as the second-highest priority this year for executives, behind overall growth strategy. And there are…
Research Shows Growth Strategy & Innovation Strategy Lead the List The top 10 topics on business leaders’ minds for 2024 are an interesting mix. The leaders we polled are in the Insight to Action network, from a range of industries…
4 Ways to Pursue Break-Out Success In our innovation strategy consulting work, Insight to Action finds that the opportunity to truly create something new and valuable in the market depends on a deep understanding of customers. Get inspired with our…
New Products Try to Treat Millennial & Gen Z Taste Buds Today’s innovation strategy example explores the rise of spicy food and how legacy brands are responding to this trend in 2023. Personally, I hated spicy food as a child,…
Choosing the Right Firm Empowers You to Answer Critical Innovation Questions Innovation strategy consulting overlaps with innovation consulting, with both focused on delivering new products. The consulting outputs vary considerably, however. When selecting an innovation strategy consulting firm, there are…