The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Of CubeSats, Large Scale Gravity Lens, Space Gloves and More At a presentation given to the MIT Club of Southern California at The Aerospace Corporation, CEO Steve Isakowitz shared what we can expect for the future of space. As a…
This Small City Sees Big Opportunity in eCommerce, Bio Science, Digital and Creative Media, and World Leadership in Aerospace Innovation In 2016, I relocated to El Segundo, attracted to its small-town feel, great location and business-friendly stance. El Segundo has…
When you need to get or test a new idea, do you typically ask people in your company, in a close social circle, or with a similar background? Asking frequent, familiar sources is easy to do, and if the question…
Many business leaders and their teams are taking a step back to reflect on 2018 performance and making a plan to jump start 2019. They are looking at their historical and recent performance, along with market trends that may disrupt…
For B2B innovation strategy development over a one to five year horizon, my firm, Insight to Action recommends considering field, headquarters and expert primary insights perspectives. Of course, before conducting the new research, a critical first step is to leverage secondary sources…
B2B firms often develop products and services that are ultimately experienced by end users with whom the firm has no contact. It can be challenging to develop market strategy and product innovation to suit these users’ needs while achieving results for the B2B firm’s direct customers. Here are two B2B examples from my firm, Insight to Action, that show the importance of understanding these end users and their experiences.
LEGO was ranked the world’s 91st most valuable brand by Forbes in 2017, and the world’s most valuable toy brand, according to Brand Finance Toys 25 2018 report, ahead of My Little Pony, Monsters High, Nerf and Fisher-Price. Despite this brand success, the company reported…
Omnichannel business models have evolved as a way to provide a unified customer experience in a world of diverse communication channels, like in-person, over the phone, online and mobile. As consumers expect more ability to learn and purchase online, the…
Understanding why viewers and users behave like they do is critical to developing success strategies for The Weather Channel and mobile app GrowIt! Here’s how these two brands segment their consumers. Viewer Segmentation: The Weather Channel Several years back, Insight to…
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