Will Corent Disrupt the Industry and Become the ‘Intel Inside’ of SaaS?
Software as a Service (SaaS) or “business software applications that are delivered via the cloud” is exploding in growth and popularity, with more and more companies converting to this approach.
In 2018, more than half of companies said nearly all their apps are SaaS and by 2020, 73% of companies expect that nearly all their apps will be SaaS. Statista estimates the worldwide SaaS market at $116B in 2018, growing to $132B by 2020.
From the buyers’ perspective, there are a number of compelling reasons driving this movement, including:
- lower cost compared to legacy systems
- reduced operational costs
- improved access to data
Another important driver of this trend is BYOD- Bring Your Own Device (to work), in which workers are using their own devices such as mobile phones for work applications.
Both Giants and Niche Players Make up the Cloud Landscape
Forester estimates that the total global cloud computing market will be $241B in 2020. With this size and growth, it’s expected to see large players like Amazon Web Service, Google Cloud Platform and Microsoft Azure in the list of Top 10 Cloud Solution Providers. What might not be as expected is to find players such as Big Bang ERP, Corent Technology, Cryptk, Mouri Tech, MTM Technologies, Stage2Data and Treeno Software.
Corent Technology was recently named one of the 10 most disruptive private companies by Insights Success. Feyzi Fatehi, CEO of Corent says,
“We offer a platform to rapidly Analyze, Cloudify and if desired SaaSify software applications on any Cloud and without any programming.”
Combining SaaS and Suites Offers a Clearer Path to Profitability for Software Firms
Of course, a key benefit of SaaS for software firms is turning users into subscribers instead of simply customers. With a popular app, firms gain a long-term revenue stream.
Corent helps software companies create a suite of SaaS applications, which offers a better path to business success than simply selling one-off applications. Selling a “suite” has long been the goal for software companies. For instance, creativity software powerhouse Adobe heavily influences users through pricing to subscribe to their Creative Cloud suite instead of individual apps. For business users, Creative Suite is $79.99/month for access to 20+ apps. By contrast, individual apps are $33.99/month. Most creative users need to access more than one Adobe app, so the pricing guides them to choose the suite. Fatehi explains:
“There are only a limited number of enterprise applications which have been turned into scalable SaaS solutions. Many developers lack the know-how to both make a good piece of software and make it SaaS. We offer the choice to plug it into CORENT and make it SaaS through CORENT. This ability to rapidly SaaSify an application and provide all the necessary capabilities for an organization to be a SaaS Provider, truly democratizes SaaS. This allows software providers to integrate specialized applications and sell them as a suite to certain customers and environments.”
In the current environment, where both customers and software providers are looking to SaaS as the natural future of enterprise software, Corent’s approach could very well make them as ubiquitous as “Intel Inside” during the 1990s. As a fast-track solution to offering SaaS and suites in one package, software firms likely see the appeal as their enterprise customers keep asking about the cloud.