The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
9 out of 10 Vaccinated Americans Prefer Pfizer and Moderna Over J&J Thanks to the COVID-19 vaccine rollout and ensuing vaccine brand preference, Big Pharma has gotten a chance at rebranding in the last year. Unlike ever before in our…
4 Steps to Reach Your Best Competitive Position For many brands, assessing the competition with a competitor analysis framework is helpful to develop a winning strategy for an existing or new brand. Step 1 of Market Strategy Approach to Competitor…
How a Positioning Statement Unlocks Purpose and Alignment Every business should have a clear positioning framework that they use to differentiate their brand. However, many do not. This oversight puts the business at risk, as competitors can easily sweep in…
5 Steps to Revitalize Your Brand Using a brand strategy template is an excellent approach to fleshing out your organization’s brand strategy and gaining alignment to the brand strategy among leadership. Warning Signs that a Brand Strategy Update is Needed…
Why Every Company Should Consider Good, Better, Best Pricing Brand strategy consulting provides guidance on maximizing the value of your brand and growth. Developing a strong brand strategy often includes: Defining the role of your brand in the company…
Baby Monitoring, the $19.5B Market that Promotes Safer Sleep The popular SNOO smart sleeper bassinet and Owlet nursery suite provide two examples of well-executed growth strategy template. SNOO and Owlet are tapping into a parenting and baby monitoring market estimated…
Mayo and Cheese Brands Outsmart the Competition Two competitor analysis examples show how these brands teased out winning sales and marketing strategies. A competitor analysis can provide foundational information necessary to outpace your competition and drive brand differentiation. There are…
Research Shows Career Advancement and Life Challenges are Top Reasons Top Performers Leave Retention strategy is top of mind for most leaders, with 25% of people quitting their job in “The Great Resignation” of 2021. Further, the impact of “pandemic…
Making Better Choices for Brand Portfolio Strategy and Brand Extension Strategy Brand strategy consulting shines a spotlight on making strategic brand choices that are often deferred or overlooked in busy organizations. Do either of these situations sound familiar? You’ve purchased…
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