The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
A $2 Billion Company Builds Beyond Boots No one who visits a store like Bed Bath and Beyond in 2022 can miss the effects of this new growth strategy example from UGG. UGG blankets, pillows, and even baskets are readily…
What Magic Potion is Causing This Levitating Growth in Popularity? In 2022, an impressive 78% of Americans plan to celebrate Halloween. Our Halloween growth strategy examples reveal the increasing popularity of nearly every aspect of Halloween (with one notable exception…
Market Trends to Look Out for in the Coming Year Each year, as part of my work leading Vistage groups, I have the privilege to ask leaders from a range of smaller, mid-sized and larger business about the topics that…
From Childhood Favorites to Healthier Options, How the $13B Cereal Market Hangs On I was one of those lucky kids whose mom bought Frosted Flakes and Cocoa Puffs. I didn’t eat them on school mornings. But on Saturday morning, with…
The $1B Industry that Makes Hearts Flutter… Even When Times are Tough It is a truth universally acknowledged, that romance novels make up the largest single genre of all fiction published, and that publishers of this genre did exceedingly well…
The Wildly Popular Social Network that Even the US Government Can’t Shut Down As a growth strategy in marketing example, TikTok shows the strength that popularity can bring. Over one billion monthly active users make this the sixth-largest social platform—and…
Kraft and Gatorade Examples Deliver Actionable Results Insight to Action’s depth of experience with customer segmentation consulting led us to distill these five success principles, with three tips from the Kraft cheese division and two from Pepsi’s Gatorade and Propel…
“A-B-C, Easy as 1-2-3!” and SGOA With the challenges around global supply chain, pricing shocks, war impacts and COVID disruption, many leaders we know have been fully engaged with navigating the current situation and next 12 months. Leaders are looking…
Forget Productivity, Photography is the Smartphone Killer Feature Are you one of the 6% of CEOs satisfied with your organization’s innovation? Stop reading. For the other 84%, get inspired with this innovation strategy example. Smartphone technology has become synonymous with…
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