US Foodservice Market Segmentation and Targeting Example What’s the target market for your organization? How important is understanding the overall market, compared with understanding a smaller niche in depth? In market segmentation and targeting, there’s often a tension between broadening…
Market Segmentation
My firm, Insight to Action, was challenged by a B2B food ingredient client to create a category analysis of the global reduced sodium market that includes both overt and stealth initiatives. This category analysis was then translated to prioritized customer targets…
When a firm has a product capable of being marketed to the food industry as a whole, developing a segmentation strategy is the only way to succeed. This year, a global food supplier asked us to work with them to…
B2B companies typically look at straightforward approaches to segmenting their prospects and customers, such as size of the customer, spending levels in the business, and the customer’s industry. For existing customers, further segmentation might include spending by product type, profitability…