Innovation Strategy

Smart Product Positioning Takes the PS5 from 2020 to Today This innovation strategy example shows that, sometimes, simplicity works. It can be wise to release different versions of the same product at different price points, based on whether they possess…

The Story of Focusmate and Body Doubling Innovation strategy is all about identifying opportunities to fill gaps in the marketplace. Focusmate, a five-year-old startup founded by CEO Taylor Jacobson, is attempting to do just that. Jacobson was working as an…

“A-B-C, Easy as 1-2-3!” and SGOA With the challenges around global supply chain, pricing shocks, war impacts and COVID disruption, many leaders we know have been fully engaged with navigating the current situation and next 12 months. Leaders are looking…

Forget Productivity, Photography is the Smartphone Killer Feature Are you one of the 6% of CEOs satisfied with your organization’s innovation? Stop reading. For the other 84%, get inspired with this innovation strategy example. Smartphone technology has become synonymous with…

How One Video Game Franchise Made a Strategy Out of “Give ‘Em What They Want”  After 2021’s financially successful release of Mass Effect Legendary Edition, and recent announcements of another entry in this video game franchise, it’s interesting to consider…

Frozen Food Brands are Taking a Bite out of this 57 Million Student Market Opportunity It’s never been a better time for brands to develop disruptive innovation strategy than now. For Millennial parents, their world is filled with disruption, especially…

Category Frame of Reference Comes First: Convenience Store Innovation Strategy Matrix Example When it’s time to define a long-term innovation strategy matrix, start with the foundational questions, “What’s our frame of reference? Which category should we focus on?”  Selecting an…

With COVID disruption of demand, supply and how and where work is done in 2020, the focus for many is on managing near-term costs, cash flow to cover operating costs (especially labor costs), and near-term revenue.  Many business leaders are…

$50B Market Opportunity Identified for Innovation Strategy Business Model Convenient meals for lunch and dinner at home present a $50 billion market opportunity in the US.  Despite having strong brand equities and capabilities, a market structure analysis showed that one…