Room for Improvement in Insurance and Banking To support their growth, many business to consumer (B2C) firms in the Los Angeles area are focusing on retention marketing. These growth strategy examples show that insurance and banking could perform better. A…
Growth Strategy
Occasionally, I hear executives saying that their business is complex because they operate a two-sided market. They mean that the business’s growth strategy is to drive value by bringing together two different customer groups, or a customer group and supplier…
Leaders Identify Growth Strategy as Top 2021 Priority The following eight growth strategy examples illustrate four different broad approaches to driving growth that are valuable for any brand to consider. Driving growth with an effective growth strategy is a top…
Will Your Brand Benefit from ‘More of the Same’ Strategy, or Do You Need Fresh Insights? If you’re looking to develop or build a growth strategy for your organization, a quick Google search will uncover a number of off-the-shelf growth…
The popularity of handheld snacks and mini meals has been growing in the United States for several years, driven by new eating patterns. This growth strategy case addresses how consumers are enjoying more mini meals and grazing, partially due to…
CFOs Are Customer #1 for Middle Market Growth Strategy Plan Chief Financial Officers (CFOs) are a critical decision maker for corporate banking relationships in the middle market. Depending on the company, the owner or CEO can also be highly involved….
Simply put, there are four alternatives when determining what growth strategy combines new markets. Each situation is different, but we start off with this framework: Base, legacy focus: current markets, current products/services Offerings expansion only: current markets, new products/services Market…
Hispanic Market Identified as Attractive Target in Growth Strategy Consulting Safeco Insurance (now owned by Liberty Mutual) had a vision to become the insurer of choice within the Hispanic community. Overall objectives of the growth strategy consulting project were to:…
Focusing on “Scent Lovers” as the Marketing Growth Strategy Target “Scent-lover” consumers make up approximately 40% of US consumers, and scents are pervasive in personal care products, such as soaps and shower gels, body and skin care moisturizers and lotions,…
GUM’s Growth Strategy for New Business Lines and Existing Products Our challenge was to create an innovation pipeline to support the overall growth strategy for GUM, a leading provider of oral care products, including toothbrushes, and dental soft picks. GUM…