Tech Tops Student Spending for 5 Years Running in Retail’s Second-Biggest Shopping Season For American students and their families, back-to-school shopping isn’t front-of-mind (yet). But almost 20% of K-12 shoppers make their purchases three weeks to one month before school…
Brand Strategy
Online or 3rd Party Wholesale Brands Expand IRL (In Real Life) After noticing a brand we’ve worked with opening its first retail stores in 2023 (from starting online and in catalogs), we became curious about other brand strategy examples that…
Nintendo’s Enduring Portfolio of 4 Billion-Dollar Brands: The Legend of Zelda, Super Mario Bros., Nintendo Switch & Pokémon Nintendo gives us enduring brand strategy examples by driving profits and growth for multiple billion-dollar brands including The Legend of Zelda, Super…
Leveraging a Fine Fragrance Approach for a Drugstore Brand The other day, I visited the men’s section of personal care products in my local grocery store to pick up my husband’s favorite aftershave, Old Spice. Since it is not a…
4 Steps to Success from “America’s Fastest-Growing Candy Company” For this brand strategy template, we’ll discuss one of my recent finds at the grocery store, and the brand behind it. I’ve been noticing lately that sugar-free products are much more…
Premium Deli Meat Brand Captures Surprising Market Share in Hummus Expansion The $3.6 billion global hummus market is growing at a healthy 14.7%. While the Middle East is the leading region for hummus consumption as “part of its diet culture,”…
How Top Shows like Netflix’s Wednesday Shape Fans’ Real Lives Binge watching as a practice is changing the consumption and production of entertainment at a frenzied pace. An intense binge-watching session immerses fans in a show’s storylines and characters, while…
Multiple Shoe Brands & Retail Brands Appeal to Different Customer Segments Athletic shoe retailer Foot Locker has grown with a portfolio brand strategy template that features two approaches: Foot Locker competes in a growing market. The U.S. athletic footwear market…
When a Brand Enjoys a Deep Connection with Customers, Scandal Can Be Survived Here’s a brand strategy example of when the foundational identity of a brand is called into question. The Try Guys, owners of 2nd Try LLC, faced this…
5 Steps to Overcome the Odds & Launch with Success Developing and marketing a new product is an exciting (and busy) time for any company. Following a brand strategy template will keep your product launch on track and your team…