How Apple, Tesla, Lululemon and Aldi Inspire Customers—and Your Brand These four positioning strategy examples from rapidly growing brands will inspire your thinking about your brand’s positioning. These brands have disrupted the categories they play in and have set themselves…
Positioning
Brand Messaging Strategy Case Study: The Nugget When COVID hit, there was one product that made it on to my list – the Nugget. It’s a couch for kids that can be configured into forts and promises endless hours of…
Plus, Pro Tips from Positioning Experts Developing an effective brand positioning strategy is essential for both business to consumer (B2C) and business to business (B2B) brands. The four requirements for a powerful brand positioning strategy include: target frame of reference…
A Bright Future for Major Sunscreen Brand Sun protection or sunscreen is a large market in the US, with over $1B in sales. Banana Boat presents an illuminating brand positioning case example. Related products, such as self tanners and after…
Eagle Ottawa B2B Positioning Strategy Case Example Business to Business (B2B) is significant in the automotive industry, with up to 30,000 components going into each car. This year has not made B2B positioning strategy easier for manufacturers and suppliers. The…
Testing a Positioning Strategy Approach for Kellogg School of Management Executive Education is a large, growing market in the US, estimated to reach $1.2Billion in 2022. Insight to Action tested the appeal of positioning strategy approaches to three different leadership…
Cooking at Home: The New Normal, Reversing Long Term Trend For the past quarter century, cooking skills and interest have been on the decline in US households. Recipes have grown shorter and simpler. Younger adult consumers in particular often have…
Positioning Strategy for Grass Seed Market…Highly Competitive with Regional Differences The US consumer grass seed market is highly competitive, with Scotts and Pennington along with other brands. For example, this review outlet has multiple contenders from Scotts and Pennington in…
A Positioning Strategy Founded on Health: Health Kups According to company history, the paper cups now known as Dixie initially were sold under the name The Health Kup. The original positioning was, “Paper cups untouched by human hands” to stop…
With or Without a Positioning Strategy, Customers and Prospects Form Brand Impressions from Personal Experience How is your brand viewed by customers and prospects? And how do these perceptions fit into your positioning strategy? Assuming they are aware of the…