Executive Summary: This article explores two foundational competitive analysis frameworks, Side-By-Side Basic Grounding and SWOT Analysis. These frameworks centralize information and help teams unify around common goals for competitive dominance. Do You Know the 2 Tried-and-True Methods for Improving Your…
Competitor Analysis
Who Will Rise to the Top in the Escape Room Market? After a slowdown and closures related to COVID, escape rooms are recovering, with increasing competition. Globally, the escape room industry is estimated at $8 billion in 2022, with estimated…
Zoom Out, Zoom In & Get the Complete Picture of Your Competitive Landscape Before you can analyze your competitors, you have to know who they are. A competitor analysis template starts with identifying your competition (both by category and by…
How Do You Stack Up on Measures that Matter to Consumers Right Now? The US economy and marketplace are entering a period of flux. Standard SWOT analyses might not be enough to win against the competition. This 2023 update builds…
Out-Smart the Competition, Starting Now Irrespective of the category a business plays in, knowing the competition and building strategies that will out-smart the competition is critical to gaining and retaining dollar share. These three competitive analysis examples from past Insight…
3 Brands Compete for the Same Customers but with Widely Different Strategies With these three competitor analysis examples, the fashions may look very similar, but each brand’s competitive approach is widely different. One brand is strictly online, while the others…
4 Top Questions about Competitor Analysis Answered If you’re reading this, you’re likely looking for the answers to one of four related questions: what is a competitor analysis template, what are examples of one, why would you want one, and…
Sun Pacific Sees Growth from Brands like Cuties & Mighties Founded by Berne Evans in 1969, Sun Pacific Marketing Cooperative is a leading portfolio player in the fresh produce industry across multiple product categories, including table grapes, kiwis and citrus. …
McCain Foodservice Competitor Analysis Case Study The $659 billion foodservice industry is transforming all aspects of operations. This competitor analysis template shows how the industry is changing everything in response to consumer demand. One significant demand change is having an…
Before Getting Started, Get Answers A competitor analysis is a useful tool that can help companies better understand the market landscape they play in and identify potential opportunities for their brands. There are many websites that provide competitor analysis templates…