Maria Gracia is a Project Director for Insight to Action. She brings over 10 years of consulting experience helping companies drive business growth through successful brand building and management. She has done significant work in brand equity expansion, customer segmentation and targeting, portfolio optimization, new product development, and global brand governance. Maria has worked in a variety of industries including consumer packaged goods, financial services, education, retail, information services and media.
Maria previously worked for The Nielsen Company and The Cambridge Group. She also co-owned a restaurant in Virginia from 2011-2015.
Maria graduated from Northwestern University with a dual degree in Political Science and International Studies, and a minor in Business Institutions.