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Jake Lee


Jake has 17+ years in marketing science, analytics, research, and consulting. He is a frequent presenter at various technical conferences on topics like Discrete Choice and Segmentation

Jake has a MBA with a Finance concentration from The Wharton School, as well as a Bachelor of Science in Economics from Wharton with majors in Marketing and International Business

He is the Founder of the company, Red Analytics and is an Author and Expert on Discrete Choice Methods for Marketing Decision Makers

He also is just too curious to settle for the status-quo

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