Marilyn offers over 40 years of copywriting and marketing experience that runs the gamut from brand strategy development, brand positioning, brand values, product and company name development, as well as development of central program themes, taglines, and copy executions.
As Senior Vice President and Executive Creative Director for Frankel — one of
the country’s leading Marketing Services agencies (acquired by Publicis)– she first worked in Chicago, on McDonald’s, United Airlines, Citibank, Kellogg’s, Hallmark, United Healthcare, Target, and FedEx. She was relocated to start up their San Francisco office where she acquired and worked with such clients as Visa, Nestle, Dreyer’s/Edy’s, and Haagen-Dazs, Broderbund Software, and Valero.
Prior to working with Frankel, Marilyn worked as a copywriter at McCann Medical on Healthcare and Pharmaceutical Accounts including: Burroughs Wellcome – Cortisporin Otic, Neosporin, Polysporin; Monarch Pharmaceuticals – Silvadene Cream; Kodak Imaging – High speed Xray films; and Abbot Laboratories.
For the past several years, Marilyn has worked as an independent contractor with agencies and marketing firms in San Francisco, Chicago, Dallas, Los Angeles, Seattle and New York to conceptualize and develop brand platforms and programs for Cingular Wireless, SanDisk, ConocoPhillips, DelMonte Pet Snacks, Dole, Frito-Lay, Pillsbury, Crisco, Hungry Jack, Samsung, Boeing Aviation, Del Monte, AT&T, Cingular Wireless, AAA, The Avocado Board, Bush’s Baked Beans, YMCA, Careerbulder.com, Hasbro, Dr Pepper, Diet Dr Pepper, Mott’s, Chiquita, Fresh Express, Brita, and Premier Protein.
In her spare time, Marilyn was an Adjunct Professor who taught Advertising Copywriting at Columbia College Chicago and Sales Promotion at the Illinois Institute of Technology Stuart Graduate School of Business. As a supporter of the Arts, Marilyn helped bring award-winning plays and literature to the Broadway stage as an investor in the productions of Edward Albee’s “Who’s Afraid of Virginia Woolf” (2012), Wendy Wasserstein’s “The Heidi Chronicles” (2015), and “Natasha, Pierre & The Great Comet of 1812” (2016), a multi-Tony Award winning musical based on “War and Peace.” After moving to Pinehurst, North Carolina in 2017, she shifted her focus from the Great White Way to grassroots arts organizations, when she became a driving force and board member for a local Arts & Humanities Center and a local Shakespeare theatre company.
