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Becky Charles

Project Director

Becky Charles

Becky began her career in advertising strategy with Leo Burnett, followed by 20+ years in consulting, focusing on the voice of the customer insights using quantitative and qualitative research

Her expertise is in both B2B and B2C insights which include food and beverage, healthcare (pharma/medical devices/medical supplies), automotive, cosmetics/skincare, spirits, and durable goods

Becky has a M.S. in Advertising with a concentration in Market Research from the University of Illinois and a B.A. in Communications from Wheaton College

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