Positioning begins with identifying and understanding the target and potential markets your organization is not currently reaching. Insight to Action carefully evaluates influential category trends, emotional and functional benefits, as well as the most compelling reasons and rationale for customer buy-in and adoption in order to:
- Help you differentiate your marketing platform to reach, or more effectively, target specific groups
- Best position your product or brand with compelling reasons to buy
- Create a value proposition for how your product or brand meets your target market’s unique challenges
Learn from 3 Premium Examples: Pepperidge Farm Farmhouse, Apple MacBook Pro and Bonne Mamam The positioning template is integral to designating a brand as premium. It’s important to craft the brand strategy to align and reinforce the premium image at…
Nike, Supreme and Peloton See Success in Different Ways Here are three positioning examples of successful apparel brands that illustrate some of the possibilities and opportunities for positioning approaches. In any given category, there are many ways to position a…
Zillow, Peloton, Asana, Old Navy, Yelp & Instagram Aspire to Transformation An aspirational brand positioning framework connects with target consumers values and articulates a higher purpose. Marketing executives from nine leading brands including Peloton, Old Navy, Asana, Gatorade, Oracle, Instagram,…
Why Do You Need A Positioning Strategy Template? You have a great new product, and you are ready to go-to-market. Or, you have an existing product that’s doing OK in the marketplace. Why would you need to follow a positioning…
Patagonia, Arc’teryx, REI & Moosejaw Are Leaders with Distinct Positioning Strategies Nine well known outdoor brands illustrate how a positioning strategy template varies by brand, even when in the same category. For each brand, we’ll review the five interdependent pieces…
Positioning Framework: Why Having a Strong Positioning Matters Having a strong positioning is critical to establishing a successful brand. It is the articulation of what sets your brand apart from the competition in the mind of target consumers. A positioning…
How Apple, Tesla, Lululemon and Aldi Inspire Customers—and Your Brand These four positioning strategy examples from rapidly growing brands will inspire your thinking about your brand’s positioning. These brands have disrupted the categories they play in and have set themselves…
Brand Messaging Strategy Case Study: The Nugget When COVID hit, there was one product that made it on to my list – the Nugget. It’s a couch for kids that can be configured into forts and promises endless hours of…
11 Top Brands Consistently Identified: Apple, Nike, Coca-Cola, HubSpot, Tesla and More Most popular positioning strategy examples focus on the situation where a company needs to position one brand in a market space. At times, the brand is positioned in…
4 Questions to Ask When Your Brand Positioning Needs a Refresh Most CEOs and marketers would agree that the brand’s positioning strategy is foundational to driving the brand’s market position, differentiation, messaging, communication and more. Getting the brand positioning strategy…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.