Positioning begins with identifying and understanding the target and potential markets your organization is not currently reaching. Insight to Action carefully evaluates influential category trends, emotional and functional benefits, as well as the most compelling reasons and rationale for customer buy-in and adoption in order to:
- Help you differentiate your marketing platform to reach, or more effectively, target specific groups
- Best position your product or brand with compelling reasons to buy
- Create a value proposition for how your product or brand meets your target market’s unique challenges
Nike, Supreme and Peloton See Success in Different Ways Here are three positioning examples of successful apparel brands that illustrate some of the possibilities and opportunities for positioning approaches. In any given category, there are many ways to position a…
Zillow, Peloton, Asana, Old Navy, Yelp & Instagram Aspire to Transformation An aspirational brand positioning framework connects with target consumers values and articulates a higher purpose. Marketing executives from nine leading brands including Peloton, Old Navy, Asana, Gatorade, Oracle, Instagram,…
Why Do You Need A Positioning Strategy Template? You have a great new product, and you are ready to go-to-market. Or, you have an existing product that’s doing OK in the marketplace. Why would you need to follow a positioning…
Positioning Framework: Why Having a Strong Positioning Matters Having a strong positioning is critical to establishing a successful brand. It is the articulation of what sets your brand apart from the competition in the mind of target consumers. A positioning…
How Apple, Tesla, Lululemon and Aldi Inspire Customers—and Your Brand These four positioning strategy examples from rapidly growing brands will inspire your thinking about your brand’s positioning. These brands have disrupted the categories they play in and have set themselves…
Brand Messaging Strategy Case Study: The Nugget When COVID hit, there was one product that made it on to my list – the Nugget. It’s a couch for kids that can be configured into forts and promises endless hours of…
Plus, Pro Tips from Positioning Experts Developing an effective brand positioning strategy is essential for both business to consumer (B2C) and business to business (B2B) brands. The four requirements for a powerful brand positioning strategy include: target frame of reference…
A Bright Future for Major Sunscreen Brand Sun protection or sunscreen is a large market in the US, with over $1B in sales. Banana Boat presents an illuminating brand positioning case example. Related products, such as self tanners and after…
Eagle Ottawa B2B Positioning Strategy Case Example Business to Business (B2B) is significant in the automotive industry, with up to 30,000 components going into each car. This year has not made B2B positioning strategy easier for manufacturers and suppliers. The…
Testing a Positioning Strategy Approach for Kellogg School of Management Executive Education is a large, growing market in the US, estimated to reach $1.2Billion in 2022. Insight to Action tested the appeal of positioning strategy approaches to three different leadership…
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Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.