Every organization knows that business growth is essential to success—and that growth begins with marketplace insights. To produce significant insights, you’ll need a game-changing strategy for growth. Through market analysis, customer and prospect segmentation, new product and service demand discovery, and competitive differentiation, our team identifies Strategic Growth Opportunity Areas (SGOAs) and builds out actionable market-driven strategies that:
- Produce a pathway to expansion in current markets, as well as new target possibilities
- Encourage lasting customer relationships, engagement, and experience
- Drive usage, and ultimately profitability, for your products and brand
Intuit’s Global B2B Market Strategy Brings QuickBooks to the World Intuit, along with its QuickBooks brand, is known for turning customer insights and technology advances into smart market strategy. Using the power of cloud computing and software as a service…
Recently, through work with my firm Insight to Action, I’ve noticed a troubling B2B pattern: management’s desire to focus on immediate commercial results (e.g., within the next six months) and to avoid long-term market strategy and strategic planning. While top executives…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.