Every organization knows that business growth is essential to success—and that growth begins with marketplace insights. To produce significant insights, you’ll need a game-changing strategy for growth. Through market analysis, customer and prospect segmentation, new product and service demand discovery, and competitive differentiation, our team identifies Strategic Growth Opportunity Areas (SGOAs) and builds out actionable market-driven strategies that:
- Produce a pathway to expansion in current markets, as well as new target possibilities
- Encourage lasting customer relationships, engagement, and experience
- Drive usage, and ultimately profitability, for your products and brand
Will Your Brand Benefit from ‘More of the Same’ Strategy, or Do You Need Fresh Insights? If you’re looking to develop or build a growth strategy for your organization, a quick Google search will uncover a number of off-the-shelf growth…
The popularity of handheld snacks and mini meals has been growing in the United States for several years, driven by new eating patterns. This growth strategy case addresses how consumers are enjoying more mini meals and grazing, partially due to…
CFOs Are Customer #1 for Middle Market Growth Strategy Plan Chief Financial Officers (CFOs) are a critical decision maker for corporate banking relationships in the middle market. Depending on the company, the owner or CEO can also be highly involved….
Simply put, there are four alternatives when determining what growth strategy combines new markets. Each situation is different, but we start off with this framework: Base, legacy focus: current markets, current products/services Offerings expansion only: current markets, new products/services Market…
Hispanic Market Identified as Attractive Target in Growth Strategy Consulting Safeco Insurance (now owned by Liberty Mutual) had a vision to become the insurer of choice within the Hispanic community. Overall objectives of the growth strategy consulting project were to:…
Focusing on “Scent Lovers” as the Marketing Growth Strategy Target “Scent-lover” consumers make up approximately 40% of US consumers, and scents are pervasive in personal care products, such as soaps and shower gels, body and skin care moisturizers and lotions,…
GUM’s Growth Strategy for New Business Lines and Existing Products Our challenge was to create an innovation pipeline to support the overall growth strategy for GUM, a leading provider of oral care products, including toothbrushes, and dental soft picks. GUM…
Sabra is a revolutionary brand that popularized hummus in the US. As of early 2016, Sabra owned more than 60% share in the US hummus market that it created, representing half a billion dollars in sales. Its full line of products…
Alkaline batteries aren’t exciting. They aren’t advanced. And they aren’t a growing market. But batteries also aren’t going away. Devices like remote controls, smoke alarms, flashlights and toys still use plenty of battery power. P&G’s Duracell looked on the bright…
Beauty is big and growing—this $60.58 billion industry has doubled since 2003. Women are very interested in learning about and trying new techniques and products. On YouTube, Beauty is the #2 channel, after music. Beauty is also democratic—92% of YouTube video views…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.