Every organization knows that business growth is essential to success—and that growth begins with marketplace insights. To produce significant insights, you’ll need a game-changing strategy for growth. Through market analysis, customer and prospect segmentation, new product and service demand discovery, and competitive differentiation, our team identifies Strategic Growth Opportunity Areas (SGOAs) and builds out actionable market-driven strategies that:
- Produce a pathway to expansion in current markets, as well as new target possibilities
- Encourage lasting customer relationships, engagement, and experience
- Drive usage, and ultimately profitability, for your products and brand
How to Help Consumers Take the Plunge: Hot Tub Market Example Traveling opens my imagination to consumer behaviors. Every new place I visit, I see through the eyes of brands making their way in particular markets. My newest growth strategy…
Gastrodiplomacy is the Tasty Way to Grow Tourism Have you been to a Thai restaurant lately? Did you know that the Thai government was probably involved in its creation, and that the popularity of Thai food is no mistake? In…
How COVID-19 Affected the Popularity of Golf, Cycling & Skiing During COVID, the popularity of many outdoor activities grew dramatically, as consumers pivoted to spend more time outdoors. Growth strategy examples included camping, golfing, cycling and skiing, to name just…
Has Halloween Spending Peaked? Consumers Say “Yes”… But the Numbers Tell a Different Tale With inflation scares front-and-center in 2022, US consumers were spooked at the idea of spending more on Halloween. As a holiday growth strategy example, Halloween seemed…
Could this Release be the Biggest Zelda Game Yet? Compared to previous Zelda games, it’s hard to overstate just how massive the sales of the newest game are so far. The most recent (2023) game in this franchise, The Legend…
A Balancing Act with Customers, Retailers, Advertisers & Shoppers The Instacart IPO is generating significant buzz, thanks to the interesting place it holds as the grocery delivery service between consumers and retailers. Not that Instacart would say it is in…
Grumpy Gatekeepers Try to Spoil the Fun, but Their Thinking is Short-Term There’s a bit of an ongoing controversy in the games industry over whether all games should offer accessibility options. Perhaps they should, perhaps they shouldn’t. Ethically, or aesthetically,…
Misconceptions & Opportunities in the $95B US Pet Food Market There are good reasons to think that the pet food and treat market will continue to healthily grow, but one popular reason to come to this conclusion seems misguided. Check…
Projections of Growth in Reusable Water Bottle Market While it is generally reported that the future of the reusable water bottle market is one of consistent growth, there is reason to think these projections may be a bit too rosy….
Why Your Business Needs to “Get with the Times” Potential investors in a business don’t view all revenue sources as equally valuable. Recurring revenue from repeat customers is more valuable to investors. These subscription service growth strategy examples show how…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.