Every organization knows that business growth is essential to success—and that growth begins with marketplace insights. To produce significant insights, you’ll need a game-changing strategy for growth. Through market analysis, customer and prospect segmentation, new product and service demand discovery, and competitive differentiation, our team identifies Strategic Growth Opportunity Areas (SGOAs) and builds out actionable market-driven strategies that:
- Produce a pathway to expansion in current markets, as well as new target possibilities
- Encourage lasting customer relationships, engagement, and experience
- Drive usage, and ultimately profitability, for your products and brand
A Balancing Act with Customers, Retailers, Advertisers & Shoppers The Instacart IPO is generating significant buzz, thanks to the interesting place it holds as the grocery delivery service between consumers and retailers. Not that Instacart would say it is in…
Grumpy Gatekeepers Try to Spoil the Fun, but Their Thinking is Short-Term There’s a bit of an ongoing controversy in the games industry over whether all games should offer accessibility options. Perhaps they should, perhaps they shouldn’t. Ethically, or aesthetically,…
Misconceptions & Opportunities in the $95B US Pet Food Market There are good reasons to think that the pet food and treat market will continue to healthily grow, but one popular reason to come to this conclusion seems misguided. Check…
Projections of Growth in Reusable Water Bottle Market While it is generally reported that the future of the reusable water bottle market is one of consistent growth, there is reason to think these projections may be a bit too rosy….
Why Your Business Needs to “Get with the Times” Potential investors in a business don’t view all revenue sources as equally valuable. Recurring revenue from repeat customers is more valuable to investors. These subscription service growth strategy examples show how…
How to Reach the 86% of Customers Looking for Your Local Business Entrepreneurs looking for growth strategy in marketing their small business should never underestimate the power of Google for lead generation and customer acquisition. Businesses that serve a set…
In 2020-21, Golf and Pickleball Attracted New Players… But Can They Keep Them? These growth strategy examples in sports show the power of superfans for both a sleepy standby (like golf) or a brand-new category (like pickleball). But the question…
A $2 Billion Company Builds Beyond Boots No one who visits a store like Bed Bath and Beyond in 2022 can miss the effects of this new growth strategy example from UGG. UGG blankets, pillows, and even baskets are readily…
What Magic Potion is Causing This Levitating Growth in Popularity? In 2022, an impressive 78% of Americans plan to celebrate Halloween. Our Halloween growth strategy examples reveal the increasing popularity of nearly every aspect of Halloween (with one notable exception…
The Wildly Popular Social Network that Even the US Government Can’t Shut Down As a growth strategy in marketing example, TikTok shows the strength that popularity can bring. Over one billion monthly active users make this the sixth-largest social platform—and…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.