Customer segmentation services examine the customer experience. The goal is to achieve maximum reach and potential. Deepen your overall understanding of your brand’s target customers by exploring and arranging multiple audiences into target segments. Each category consists of distinct buyer attributes, needs, behaviors, and motivations. This data is used to:
- Define an engaging customer experience for specific user groups based on underlying values that drive their decision making
- Refine your offerings for specific customer categories and identify untapped business possibilities
- Craft actionable marketing and sales strategies via key customer segments
American moms are a major market and a focus for many brands. And it’s a highly dynamic group. In 2019, CDC estimated around 3.8 million births. These customer segmentation examples show the choices faced by brands targeting this mega-market. A…
Supermarket fresh prepared foods were the fastest growing sector in foodservice with a CAGR of 5.1% from 2018-2020 (through August), according to NPD. And supermarket fresh prepared foods are expected to continue to be the fastest growing. From August 21…
Household Cleaners Clean up in 2020 Cleaning products are “having a moment” in 2020. The growth comes from aerosol disinfectants like Lysol (which recently doubled capacity for production), bath & shower wipes, multipurpose cleaners and more. Consumers are also shifting…
One A Day Vitamin Brand from Bayer Explored 5 Choices This One A Day case example gives context to the question “What are the most actionable customer segmentation approaches for growth strategy?” The brand required we focus on branding and…
Tapping into the $5B Plant-Based Food and Beverages Market Most brands need to perform a customer segmentation update periodically, to account for changes in consumer behavior, market trends and business realities. This case study shows how Silk transformed from soy…
Understanding why viewers and users behave like they do is critical to developing success strategies for The Weather Channel and mobile app GrowIt! Here’s how these two brands segment their consumers. Viewer Segmentation: The Weather Channel Several years back, Insight to…
What You Can Learn from College Campuses Already Experiencing the Newest Generation of Adults For many of my clients, Millennial moms, dads and childless adults are a critical marketing focus for their companies. With an average age of first-time mom…
A recent SNL skit on Millennials humorously portrays the workplace generation gap, with Millennials (defined as “twenty-somethings”) expressing their expectations for career advancement. What A Difference 5 Years Can Make Often overlooked, however, is that during their 20s, Millennials transition through dramatically…
Segmenting for Scent-Lovers Reaches 40% of Consumers When Procter & Gamble first launched Febreze as an odor-eliminating product, it failed. In The Power of Habit, Charles Duhigg relates the story of how Febreze came back. Consumer psychologists learned that consumers didn’t…
Seven Questions Your Business-to-Business Firm Should Answer Today In the course of client work, we’ve served business-to-business clients from a range of industries, including electronic connectors, office furniture, cable network providers, direct mail printers, automotive, and many others. An important…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.