Customer segmentation services examine the customer experience. The goal is to achieve maximum reach and potential. Deepen your overall understanding of your brand’s target customers by exploring and arranging multiple audiences into target segments. Each category consists of distinct buyer attributes, needs, behaviors, and motivations. This data is used to:
- Define an engaging customer experience for specific user groups based on underlying values that drive their decision making
- Refine your offerings for specific customer categories and identify untapped business possibilities
- Craft actionable marketing and sales strategies via key customer segments
3 Strategies to Create Focus & Initiate Growth Customer segmentation consulting is often a foundational building block to a strong brand strategy. Robust customer segmentations use advanced analytics to identify distinct groups of consumers based on one or several of…
As US Waistlines Grow, So Does This $88B Market Given the growth in this area, an updated customer segmentation template for weight management is critical for brands in the weight loss and weight management markets. Weight loss and weight management…
Beyond Meat and Impossible Foods Reach Expansion Consumer Segments Plant-based foods are growing rapidly, up an estimated 40% from 2019 to 2020, ending the year at an estimated $7 billion in sales. This rapid growth means that a robust customer…
The North Face and Netflix Deliver Superior UX Customer segmentations are a powerful tool that allows companies to understand the distinct motivations, attitudes and needs of their consumer base when purchasing their category. By gaining a robust understanding of distinct…
Can’t I Just Use Personas Instead of a Customer Segmentation Framework? Perhaps your organization is like a Chicago-based firm we spoke with in early August that works with customer personas to guide app development, with no clarity around a customer…
4 Steps Identify Critical Sources to Leverage A customer segmentation framework, coupled with a need state segmentation is a powerful tool that can help business leaders hone-in their communication, portfolio, and new product strategy. Customer segmentations essentially group people into…
10 Key Questions to Drive Growth for Your Brand Following a customer segmentation template enables business leaders to better understand the different types of customer demand that exist for their category and brand. There are many different types of dimensions…
Understanding the 161 Million US Consumers Who Spend Time Outdoors Leveraging customer segmentation examples will allow outdoor brands to cash in on both increased category spending and consumer participation. Active brands will also benefit, as the outdoor and active categories…
Let’s Keep it Clean: Different Priorities for Moms, Dads, Women and Men During COVID lockdowns, housework and homes were thrust into the limelight. An updated customer segmentation case study for housework and home improvements is essential, and investigating gender…
Powerful Management Tool Builds Success for Silk and Peloton Customer Segmentations enable leaders to get a firm understanding of distinct customer needs, where their products currently play and potential growth opportunities. There are many types of customer segmentation examples. Here…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.