Customer segmentation services examine the customer experience. The goal is to achieve maximum reach and potential. Deepen your overall understanding of your brand’s target customers by exploring and arranging multiple audiences into target segments. Each category consists of distinct buyer attributes, needs, behaviors, and motivations. This data is used to:
- Define an engaging customer experience for specific user groups based on underlying values that drive their decision making
- Refine your offerings for specific customer categories and identify untapped business possibilities
- Craft actionable marketing and sales strategies via key customer segments
Growing Hotel Brand Aims for Millennial & Gen Z Travelers – Does it Hit the Target? In this customer segmentation example, Hilton shows an impressive grasp of the Millennial and Gen Z traveler with its Tru by Hilton brand. Recently,…
How Public, Private & Homeschool Moms Prep & Spend Before brands know it, it’ll be K-12 back-to-school season again. It’s time to get studying these customer segmentation examples to get ready for the big test: will Mom buy what you’re…
Why Tropes Dominate Romance Novel Marketing Romance is the single biggest genre published in the entire fiction market, and serves as a great customer segmentation example. A primary way the industry segments customers in marketing romance is by individual “tropes.”…
The $1B Industry that Makes Hearts Flutter… Even When Times are Tough It is a truth universally acknowledged, that romance novels make up the largest single genre of all fiction published, and that publishers of this genre did exceedingly well…
Kraft and Gatorade Examples Deliver Actionable Results Insight to Action’s depth of experience with customer segmentation consulting led us to distill these five success principles, with three tips from the Kraft cheese division and two from Pepsi’s Gatorade and Propel…
Plus, Key Questions at Each Step A customer segmentation template enables business leaders to better understand different groups of consumers for their product, including: What motivates them? What brand and products are they currently using? What are their category and…
4 Top Questions about Customer Segmentation Answered If you’re reading this, you’re likely looking for the answers to one of four related questions: what is a customer segmentation framework, what is an example of one, why would you want one,…
Digging Deep into the 4 Steps that Uncover Your Ideal Customer Segmentation A customer segmentation template is a powerful tool that can lay the foundation to a strong brand and growth strategy. It allows brand leaders to understand their consumer…
To Understand Your Customers, First You Need to Talk with Them A robust customer segmentation framework allows companies to better understand distinct groups of consumers for their product – customer demographics, motivations for usage, behaviors and needs. By establishing a…
The $288B Baby and Kids Market Isn’t One-Size-Fits-All The baby and kids market provides several customer segmentation examples, both for first-time parents and experienced parents. This large market continues to grow, totaling as much as $288 billion. Product categories…
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