Brand strategy offers strategic guidelines to maximize the value of your brand equity and drive growth, carefully considering whether or not the proposed expansion will add to, or dilute, brand equity. Insight to Action’s toolkit includes a brand positioning research and concepts, brand equity pyramid, brand pillars, and “Rules of the Road” used to guide marketing tactics, innovation, and new product development.
- Alignment and clarity on how to expand the brand into additional product categories
- An intentional path to architect and strengthen the brand equity, with a focus on the most important emotional and functional benefits
- Critical product standards that must be delivered against for the brand
Answer These Key Questions to Drive Brand Growth Here’s a very simple but powerful brand strategy template that I have seen generate great results because it takes a customer-centric approach to brand strategy and enables alignment across the organization to…
When to Bring in Outside Experts, such as Brand Strategy Consultants Brand Strategy is the #1 priority topic for our clients in 2021. Effective brand strategy development helps a brand command a price premium over lesser brands, private label or…
Sara Lee, Apple and Corona Show Success These three brand extension strategy examples show a proven approach to growth, across products and categories. Brand extension can deliver several benefits, including: Leveraging the existing brand name means the extension capitalizes on…
The Planning Concept that Remains In-Demand with $500M+ Companies Despite their supposed “death,” 3-to 5-year strategic plans that are expressed in a one-page strategic plan template are popular among our corporate clients. The popularity of the one-page strategic plan template…
Should Comparative Ratings be Your Main Focus? Since consumers place significant trust in popular comparative ratings, it may seem that a brand messaging strategy that extols the superiority of the product or service’s benefits (or attributes) leveraging the comparison is…
At the Start of the Customer Journey, How Does your Brand Compare? Nearly all shoppers begin their product search online, whether they are B2B or B2C customers. This reality means that brand strategy online is a must for every single…
Riot, Peloton, Zoom, Costco, Amazon and Instacart Drive Strong Growth Brand strategy is on the mind of executives as a top focus and priority in 2021. There’s good reason for executives to look for current brand strategy examples and to…
Brand strategy is the number one topic on marketers’ minds in 2021. In line with this priority, brand strategy consulting engagements were the most popular project type that Insight to Action worked on in that past two years. Brand Strategy…
Given the Growth of Private Label, Fighter Brands from P&G and Nestle Face an Uphill Battle A multi-brand strategy consists of marketing similar products in the same product or service category under different brand names. When successful, this allows the…
The Evolution of Brand Strategy Shouldn’t Leave Creative Briefs Behind Insight to Action regularly helps clients develop an integrated brand strategy model, including: brand positioning brand pillars brand equity pyramid brand architecture brand extension zones Some examples from Insight to…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.