Brand strategy offers strategic guidelines to maximize the value of your brand equity and drive growth, carefully considering whether or not the proposed expansion will add to, or dilute, brand equity. Insight to Action’s toolkit includes a brand positioning research and concepts, brand equity pyramid, brand pillars, and “Rules of the Road” used to guide marketing tactics, innovation, and new product development.
- Alignment and clarity on how to expand the brand into additional product categories
- An intentional path to architect and strengthen the brand equity, with a focus on the most important emotional and functional benefits
- Critical product standards that must be delivered against for the brand
Yeti, Apple and Crocs Inspire and Succeed In my experience a strong brand strategy template drives internal alignment on three core components: What the brand will stand for? How the brand will be positioned in the marketplace? What are the…
This MVP of Brands Re-Focuses on Core Menu, Drive Thru McDonald’s brand strategy framework continues to drive value by delivering excellence on core menu items. McDonald’s is the undisputed food and restaurant brand value leader, as proven by its ranking…
Despite Valuable Brand Equity, Revenues are Falling Last year, we published a Quaker brand strategy case study. Since then, this valuable equity has underperformed in the market, despite considerable strength with consumers. Our Quaker brand strategy case study update provides…
It’s Not a Cooler. It’s the Promise of Adventure Recently, I was inspired to dive into a brand strategy case study for premium cooler brand YETI. With 19% growth in 2020, the brand must be doing something worth studying. I…
This $30B Market Requires Serious Study Back-to-school is the second-busiest time of the year, presenting a large opportunity for retail and manufacturer brands to capture share using a compelling brand strategy template. In 2021, back-to-school US retail spending will top…
Goop, Rachael Ray, Pepsi and Newman’s Own Celebrity food brands are an evergreen area, with three overall brand strategy approaches to explore. These brand strategy examples demonstrate each approach. Celebrity Food Brand Strategy Examples Approach 1: Celebrity Endorser or “Face,”…
4 Essential Elements of a Brand Strategy Framework (and the Power of Socialization) There are core components to a brand strategy framework that are foundational. No matter how unique your company or brand, these should not be overlooked. Here is…
Compare Brand Strategy Consulting Firms on These 4 Factors Can brand strategy consulting increase the odds of success for new products? While over 30,000 new products enter the US market each year, only 30% of new products will actually succeed…
2 Travel Brands Take Different Roads: Who Will Win? Both Airbnb (Air Bed and Breakfast) and VRBO (Vacation Rentals by Owner) are digital platforms that facilitate online booking of short-term private vacation rentals. These two brand strategy examples show different…
Getting Help with the Brand Leader’s #1 Job In 2020, many brand leaders focused on the short term: delivering the company’s top-selling items by addressing supply and manufacturing constraints, along with increased selling online. While these issues are important to…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.