Brand strategy offers strategic guidelines to maximize the value of your brand equity and drive growth, carefully considering whether or not the proposed expansion will add to, or dilute, brand equity. Insight to Action’s toolkit includes a brand positioning research and concepts, brand equity pyramid, brand pillars, and “Rules of the Road” used to guide marketing tactics, innovation, and new product development.
- Alignment and clarity on how to expand the brand into additional product categories
- An intentional path to architect and strengthen the brand equity, with a focus on the most important emotional and functional benefits
- Critical product standards that must be delivered against for the brand
Tech Tops Student Spending for 5 Years Running in Retail’s Second-Biggest Shopping Season For American students and their families, back-to-school shopping isn’t front-of-mind (yet). But almost 20% of K-12 shoppers make their purchases three weeks to one month before school…
Online or 3rd Party Wholesale Brands Expand IRL (In Real Life) After noticing a brand we’ve worked with opening its first retail stores in 2023 (from starting online and in catalogs), we became curious about other brand strategy examples that…
Nintendo’s Enduring Portfolio of 4 Billion-Dollar Brands: The Legend of Zelda, Super Mario Bros., Nintendo Switch & Pokémon Nintendo gives us enduring brand strategy examples by driving profits and growth for multiple billion-dollar brands including The Legend of Zelda, Super…
Leveraging a Fine Fragrance Approach for a Drugstore Brand The other day, I visited the men’s section of personal care products in my local grocery store to pick up my husband’s favorite aftershave, Old Spice. Since it is not a…
4 Steps to Success from “America’s Fastest-Growing Candy Company” For this brand strategy template, we’ll discuss one of my recent finds at the grocery store, and the brand behind it. I’ve been noticing lately that sugar-free products are much more…
Premium Deli Meat Brand Captures Surprising Market Share in Hummus Expansion The $3.6 billion global hummus market is growing at a healthy 14.7%. While the Middle East is the leading region for hummus consumption as “part of its diet culture,”…
How Top Shows like Netflix’s Wednesday Shape Fans’ Real Lives Binge watching as a practice is changing the consumption and production of entertainment at a frenzied pace. An intense binge-watching session immerses fans in a show’s storylines and characters, while…
Multiple Shoe Brands & Retail Brands Appeal to Different Customer Segments Athletic shoe retailer Foot Locker has grown with a portfolio brand strategy template that features two approaches: Foot Locker competes in a growing market. The U.S. athletic footwear market…
When a Brand Enjoys a Deep Connection with Customers, Scandal Can Be Survived Here’s a brand strategy example of when the foundational identity of a brand is called into question. The Try Guys, owners of 2nd Try LLC, faced this…
5 Steps to Overcome the Odds & Launch with Success Developing and marketing a new product is an exciting (and busy) time for any company. Following a brand strategy template will keep your product launch on track and your team…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.