The right pricing strategy requires a thorough understanding of the body of consumer psychology research in this field. Insight to Action’s pricing strategy work helps clients maximize the value of their brands and optimize growth potential. You’ll gain understanding into:
- How to encourage consumers to switch from a “buy or don’t buy” mindset into a “which option to buy” mindset
- How all brands and products fit into a pricing portfolio, preventing overlap or gaps in pricing options
- Pricing strategies deployed by competitors and how this will affect your brand’s position in the marketplace
Projected to Grow from $3B to $19B in the Next 12 Months Like other organizational executives, the leaders in our Southern California Vistage peer advisory group are actively evaluating and deploying AI in their organizations. To make this research easier,…
Microsoft’s Xbox Game Pass Attempts to Follow Netflix Success as an Entertainment Subscription Service It’s a dynamic time for pricing strategy examples in media and entertainment with the proven financial value of subscription services and recurring revenue. We recently explored…
But, Following a Smart Customer Needs Segmentation, the Number of Netflix Users Continues to Grow In 2022, I paid $16.73/month for ad-free Netflix, where I routinely enjoyed such entertainment as The Witcher, Bridgerton and The Great British Baking Show. Now,…
US Consumers Spend $10.6B More on Mom than Dad The National Retail Federation (NRF) reports that US consumers expect to spend $33.5 billion on Mother’s Day in 2024. Compare that with the $22.9 billion spent on Father’s Day last year,…
Price Anchoring Encourages Consumers to Buy Faster & Place a Higher Value on Your Brand These four pricing strategy examples explore one valuable tool in the pricing toolbox: price anchoring. In their book Dollars and Sense, Dan Ariely and Jeff…
The Psychology Behind Designing & Pricing Jewelry With Valentine’s Day close on the horizon and the winter holidays so recently in the rearview, it is the busiest time of the year in the jewelry industry. Two jewelry pricing strategy examples…
Gen Z Helps Drive $111B+ in Private Label US Food & Beverage Sales From men’s suits to dish soap, private label products have been part of the pricing strategy for retailers for more than 200 years in the US. To…
Why Every Company Should Consider Good, Better, Best Pricing Brand strategy consulting provides guidance on maximizing the value of your brand and growth. Developing a strong brand strategy often includes: Defining the role of your brand in the company…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.