Positioning begins with identifying and understanding the target and potential markets your organization is not currently reaching. Insight to Action carefully evaluates influential category trends, emotional and functional benefits, as well as the most compelling reasons and rationale for customer buy-in and adoption in order to:
- Help you differentiate your marketing platform to reach, or more effectively, target specific groups
- Best position your product or brand with compelling reasons to buy
- Create a value proposition for how your product or brand meets your target market’s unique challenges
Authentic Corporate Headshots & LinkedIn Activity Help Employees & Stakeholders Feel Connected to Leaders Like it or not, modern CEOs need to develop a clear CEO positioning strategy and execute against this to meet employee expectations of being connected, transparent…
In-Store Retail Fun from Dick’s, REI & Bass Pro Shops Confession: I recently had a dream about Dick’s Sporting Goods. Why did I dream of the place that supplied the gear for my decade-plus career as a remarkably mediocre youth…
Edgy Beverage Brand Seeks to Resurrect Profitability from $431M+ Lifetime Sales Los Angeles-based beverage brand Liquid Death is driving rapid growth through its irreverent and differentiated positioning strategy marketing. Founder and CEO Mike Cessario drew upon his advertising agency and…
Will Walmart & Target Win Big as Amazon Switches Focus to Temu & Shein? In its positioning strategy marketing, Amazon has typically aligned itself with big box competitors, like Walmart and Target. But big changes are happening at the retail…
Travel is Heating Up! 40% of Americans Plan to Take More Trips in 2024 Americans just love taking summer family vacations. Kids are out of school, and it’s time to enjoy beautiful weather in most of the country. These positioning…
TikTok Trends Influence Luxury Shoppers to Clean Up with Value Brands This Positioning Strategy Template helps value brands understand how to attract consumers who seek luxury experiences. There are three key elements: I am too lazy to get my hair…
Turning a Product Improvement into Price Premium, Value-Added Feature Usually, when I send my husband to the store to buy a specific item, I am reminded of the wide selection of features available when he comes home with a “near…
‘New Horizons’ Sells Over 41M Copies, With Promise of Healthy Gameplay Animal Crossing is a goofy video game franchise. The basic model of all of the games is that the player moves in somewhere (a town, island or city, depending…
In the Pantry of Digital Advertising, Not All Ingredients Are Equal From 2014 to now, affiliate marketing has grown from 0% to 12% of all CPG digital marketing spending. Despite its meteoric rise, this tactic doesn’t dominate the digital positioning…
A City with Two-Sided Appeal to both B2B and B2C El Segundo is a unique city, with opportunity for its positioning strategy to take advantage of several key strengths: strategically located near one of the world’s largest airports (LAX) along…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.