Every organization knows that business growth is essential to success—and that growth begins with marketplace insights. To produce significant insights, you’ll need a game-changing strategy for growth. Through market analysis, customer and prospect segmentation, new product and service demand discovery, and competitive differentiation, our team identifies Strategic Growth Opportunity Areas (SGOAs) and builds out actionable market-driven strategies that:
- Produce a pathway to expansion in current markets, as well as new target possibilities
- Encourage lasting customer relationships, engagement, and experience
- Drive usage, and ultimately profitability, for your products and brand
Executive Summary: Customers are increasingly turning to AI chatbots for product and service recommendations. Growth strategy marketing in this area is called Generative Engine Optimization (GEO). This article provides GEO best practices for ChatGPT and Google Gemini, with real-life examples…
CELSIUS ESSENTIALS Ranked #10 Fastest-Growing Food & Beverage, Showing Breakout Success for Brand Portfolio With annual revenues of $1.4 billion in 2024 (not including the Alani Nu acquisition), CELSIUS drove continued growth with its growth strategy template (up 3% from…
Over the Last Decade, Tripadvisor, Travel + Leisure & Lonely Planet Focus Attention Closer to Home Globetrotting may not be the future for trendy US travelers. North American destinations have seen a surge in popularity from top travel guides Tripadvisor,…
On the Road to Wrestlemania, Jey Uso Enjoys Status as Top Superstar In February, my 12-year-old sons received the birthday gift of a lifetime: tickets to WWE RAW live in Cincinnati. With a crowd of about 25,000, it was an…
The Accessible, Uncomplicated Cosmetic Brand that Draws Customers from Screen to Store Roses are red; cherries, too…A growth strategy example: Black Cherry products from the makers of Glossier You! In time for Valentine’s Day, Glossier has introduced a new limited…
P&G Cleans Up with Product Innovation that Targets 61%+ of Dishwashers As the market leader in the $3.8B dishwashing liquids category, Procter & Gamble’s Dawn brand faces a number of headwinds in the US dishwashing liquid market. This growth strategy…
How 64% of Ardent Americans Celebrate Love in 2025 In recent years, Valentine’s Day has become the fastest-growing US holiday in popularity. Let’s explore growth strategy examples in the biggest categories for Valentine’s Day: According to research by Numerator, all…
This Seemingly-Unassuming Shoe Fills the Closets of Comfort-Seekers Worldwide As a growth strategy example, Skechers Hands Free Slip-Ins has it all: In May 2024, while on a business trip to Phoenix, I bought my first pair of Skechers Hands Free…
3 Heartwarming Campaigns Build Trust with Pet Parents Chewy is the premier online pet supplies retailer, with 20.1 million active customers and $11.15 billion in sales for fiscal year 2023. Its growth strategy marketing approach is rooted in trust and…
Not the Nightmare Before Christmas: Halloween Lures Millennial and Gen Z Consumers to In-Store Shopping Halloween has morphed into a durably popular American holiday. For retailers, it’s a growth strategy marketing opportunity of Frankenstein proportions. During the spooky season, Halloween…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.