Insight to Action offers a competitive assessment of 3-5 key competitors within your target market. By evaluating target customers, brand positioning, product and service offerings, innovation pipelines, marketing spend levels, growth, and additional business capabilities of related brands, our intelligence enables you to:
- Gain a deeper understanding of your competitors’ actions and anticipated future moves
- Create a competitive advantage over key competitors in highly sought-after market spaces
- Out-perform competitors with new and more clearly-targeted products and services
Mayo and Cheese Brands Outsmart the Competition Two competitor analysis examples show how these brands teased out winning sales and marketing strategies. A competitor analysis can provide foundational information necessary to outpace your competition and drive brand differentiation. There are…
2 Tried-and-True Methods for Improving Your Competitive Position A competitor analysis framework provides a structured way to go about researching and understanding the competitive landscape. For any brand, knowing who the competition is and what they are doing is important….
Competitor Analysis Case Example Shows Analogy Category Research Drives Brand Portfolio, Targeting and Innovation Strategy Implications Insight to Action chartered with our client team to develop a brand architecture and targeting strategy, along with a pipeline of better for you…
Background for Competitor Analysis in Marketing: Snacking and Snack Bars Growing A competitor analysis in marketing snack bars takes into account general snacking behaviors. Snacking “as a lifestyle” has been growing consistently, driven by convenience demands, mobile lifestyles and preferences…
Frozen complete meals are a large category, reported at $4.5 billion in grocery stores, and as high as $9.1 billion in total retail. A competitor analysis example demonstrates a challenging competitive environment for new entrants. Millennial Parents are Cool with…
Competitor Analysis Report When Examining More than One Market A competitor analysis report is an important part of the due diligence process for investors, along with other considerations like market analysis, firm performance and growth prospects. The competitor analysis becomes…
Celebrity Cruises Competitor Analysis Case Study The $150 billion cruise industry has been hard hit by the global pandemic after a decade of expansion and growth. This competitor analysis gives a peek into what the industry faces today. Cruise is…
5 Reasons Companies Perform Competitor Analysis (3 of Them Are Wrong) Before examining whether competitor analysis is worth it, it’s helpful to gauge your firm’s current starting point. Are you up for basic analysis or more advanced insights? Competitor Analysis…
Competitive Intelligence Trends Make ‘Getting in the Know’ a Matter of Course What are your competitors up to? What are their future strategic plans? If you knew the answers to these questions, how would it affect your B2B market strategies?…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.